Google Adsense: How to Explain the Google Adsense Program to Others

We’re not talking about strangers here.  For the strangers that visit your site, your content will have to do all the talking for you.  But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement.  Get excited about your new venture and others will too.  Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.

Show them the money.  There’s nothing like a little proof to make a believer out of someone.  You don’t have to wait until you’re making thousands per month, although that’s a healthy goal.  But even a small deposit in your piggy bank is enough to intrigue most people.  Can’t you just count those referrals now?

Updated Panama Canal opens premium Asian markets to US LNG

It has been quite a year for the US LNG industry. In February, Cheniere’s Sabine Pass LNG terminal exported the continental US’ first commercial cargo of LNG. Since February, Cheniere’s Train 1 at Sabine Pass, the only fully commissioned operating US LNG export terminal, has exported 19 cargoes to eight different nations on three continents. While South America has so far received more US LNG cargoes than any other region, the re-opening of the newly expanded Panama Canal could drive new competition from North Asian markets.
While many expected the majority of Cheniere’s cargoes to end up on Europe, ten of the first 16 cargoes (three are out at sea) have delivered into South America, specifically Brazil, Chile and Argentina. Only two cargoes have delivered into Europe.
Cheniere’s first cargo was delivered to Rio de Janeiro, Brazil’s furthest regasification terminal from Sabine Pass. Depending on what terminal you deliver into Brazil, shipping a cargo of LNG from the US Gulf Coast can take between 11 and 16 days. Delivery into either of Argentina’s two terminals takes roughly 21 days.
The expanded Panama Canal will allow US LNG producers to deliver their cargoes to select destinations in South America and Asia faster and cheaper. Chile is a good example: when travelling around the southern tip of South America, an LNG vessel departing from Sabine Pass must travel 9,507 nautical miles over 30 days to deliver into Chile’s Mejillones terminal. Through the Panama Canal, the trip is cut down to just 3,607 nautical miles, lasting about 11 days.
A shorter trip to North Asia through the Panama Canal means South American LNG importers will now face new competition for US LNG supply. Before the opening of the Panama Canal, the idea of sending a cargo of US LNG to North Asia seemed like a pretty far off idea. Via the Suez Canal, a US Gulf Coast laden LNG vessel must travel around 47 days and 14,500 miles to reach Tokyo Bay. Around the Cape of Good Hope, the trip is 15,689 nautical miles, lasting 50 days. Through the Panama Canal, the trip is cut down to 29 days and a distance of 9,214 nautical miles. From a distance and time perspective, this is significant.
Fewer miles traveled and fewer days out at sea result in lower shipping costs for LNG vessels. Platts Analytics show freight costs from the US Gulf Coast toNorth Asia via the Cape of Good Hope are $1.40/MMBtu, but drop down to $1.02/MMBtu when using the Panama Canal.
The Panama Canal Authority and the US Energy Information Administration stated that the newly expanded canal will be able to accommodate 90% of the world’s current LNG tankers with capacity up to 3.9 billion cubic feet (Bcf). Prior to the expansion, only 30 of the smallest LNG tankers (6% of the current global fleet), with capacities up to 0.7 Bcf, could transit the canal.
Why would US LNG producers want to travel across the Pacific Ocean into North Asia? For now, at least, this region has some of the highest prices in the world for LNG. On July 25, Platts assessed the Japan Korea Marker (JKM) for September deliveries at $6.05/MMBtu. By comparison, European LNG prices for September delivery are in the$4.75/MMBtu range.
On July 25, the Sabine Pass laden 3.48 Bcf Maran Gas Apollinia LNG vessel was the first LNG vessel to pass through the newly expanded Panama Canal. The Trinidad & Tobago laden British Merchant was expected to pass through the Panama Canal on July 27.
Looking ahead, the amount of US LNG cargoes end up going through the Panama Canal will depend on demand levels and. consequently, prices in South America and Europe.

hellenicshippingnews.com

‪‪FC Barcelona‬, ‪Celtic F.C.‬, ‪Lionel Messi‬‬ , International Champions Cup: Celtic 1-3 Barcelona

Celtic were beaten but not disgraced as they warmed up for their crucial Champions League match against Astana with a loss to Barcelona in Dublin.

Barca took the lead in splendid style, Arda Turan placing a marvellous finish beyond Craig Gordon after 10 minutes.

A defensive blunder from Jose Antonio Martinez gifted Leigh Griffiths a leveller, but Efe Ambrose diverted a cross into his own net a minute later.

Munir Mohamed made it 3-1 to secure a comfortable win for Barca.

There was no suggestion of Brendan Rodgers fielding a weakened side ahead of their crucial Champions League third round second leg qualifier on Wednesday.

Seven of the team who secured a 1-1 draw in the first leg against Astana in midweek started in Dublin. New signing Kolo Toure was not deemed ready for match action.

Barca were without the likes of Gerard Pique, Andres Iniesta and Neymar for their first pre-season match, but Luis Enrique did include the towering talents of Lionel Messi and Luis Suarez.

James Forrest was on the bench for the match in Kazakhstan and may wish he had been on the sidelines at the Aviva Stadium after being embarrassed in the build-up to Barcelona's opening goal.

He was nutmegged and left for dead wide on the right by Aleix Vidal, who rolled the ball across the edge of the box for Turan to curl a sumptuous finish into the top corner.
he Scottish champions were gifted an equaliser just before the half-hour mark, Leigh Griffiths able to fire home from close range after Jose Antonio Martinez's appalling touch near his own goal presented the striker with a tap-in.

Barca regained the lead just a minute later, Ambrose turning Juan Camara's cross into his own net, before Suarez teed up Mohamed to make it 3-1 at the break.

With that Champions League qualifier looming, Celtic made seven changes at the break. With the second half punctuated by further changes on both sides, a flatness enveloped the match, with very few chances on created on either side.

Barca left with the spoils, but Rodgers will feel it was a very useful outing for his men as they gear up for a vital 90 minutes at Celtic Park against Astana on Wednesday night.

Celtic: Gordon, Janko, Ambrose, O'Connell, Izaguirre, Brown, Bitton, McGregor, Roberts, Griffiths, Forrest.

Subs: Fasan (Gordon 45), Fisher (Izaguirre 77), Ciftci (Roberts 45), Dembele (Griffiths 45), Armstrong (McGregor 45), Christie (Forrest 63), Rogic (Bitton 45), Allan (Brown 45), Ajer (O'Connell 45), McCart (Ambrose 63), Ralston (Janko 63).

Barcelona: Masip, Vidal, Camara, Mathieu, Roberto, Martinez, Denis Suarez, Arda Turan, Luis Suarez, Munir, Messi.

Subs: J.Suárez, J.Martínez, Borja, Gumbau, Samper (Messi 45), Aleñá (Denis Suarez 61), Tello, Carbonell, Marlon (Mathieu 61), Mujica, Nili, Alfaro (Suarez 61).

Bbc

Boost your mobile performance with the right ad sizes

Were paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience.

When choosing the right mobile ad units for your business, its a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand.

Its also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you dont interrupt their desired intent.

Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units tend to get the best results. Heres why we recommend these formats:

• Each format works well on both desktop and mobile (with the exception of the large mobile banner). This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings. The large mobile banner will also allow 320x50 display ads to appear within this format, which increases competition. If the 320x50 ad unit wins the auction, it will always be vertically aligned to the top.
• These formats are bigger and more engaging than smaller mobile units, so they'll grab user's attention. Here's an example of what the medium rectangle looks like placed above the fold, yet below the main content.

For additional changes for incremental revenue gains, you may want to consider trying link units. Link units are designed to be responsive, so they work with both mobile and desktop. You can add up to three link units in addition to the default limit of 3 ad units per page.

However critical mobile is to your business today, it will be more critical tomorrow. Energize your mobile strategy today by using high-impact mobile ads, theyre a great way for businesses to generate more revenue and engage your users. 

Earn more from mobile: 3 rules and 6 best practices

However important mobile is to your business today, it will become even more critical tomorrow.

That's true whether youre blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices.

Research has found that 61% of users will leave a mobile site if they dont see what they are looking for right away. 

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. Its a frustrating experience when users expect to find the information theyre looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. 

To create a mobile-friendly site, follow these three rules:

1. Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.
2. Make it easy. Research shows that 61% of users will leave a mobile site if they dont find what they're looking for straight away.
3. Be consistent across screens. Make it easy for users to find what they need no matter what device they're using.

It's also important to think about your ads when you're designing or fine-tuning your mobile-friendly site. Focus on creating a flow between your content and your ads for the ultimate user experience and maximum viewability. Consult your analytics data and set events to track and understand where your users are most receptive to ads.

Here are some mobile-friendly ad best practice tips:

1. Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
2. Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a portion of the ad unit just above the fold (ATF).
3. Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
4. Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
5. Consider using responsive ad units, which optimize ad sizes to screen sizes and work seamlessly with your responsive site.  
6. Test your site. Pick the metrics that matter most to you  then experiment with them.

The ad experience on your site should be designed with your mobile users in mind, just like the site itself. 

There are many ways to improve your users mobile experience on your site. Download the AdSense Guide to Mobile Web Success today, and find out more on how to make mobile a major asset to your business.