Google Adsense: How to Explain the Google Adsense Program to Others

We’re not talking about strangers here.  For the strangers that visit your site, your content will have to do all the talking for you.  But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement.  Get excited about your new venture and others will too.  Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.

Show them the money.  There’s nothing like a little proof to make a believer out of someone.  You don’t have to wait until you’re making thousands per month, although that’s a healthy goal.  But even a small deposit in your piggy bank is enough to intrigue most people.  Can’t you just count those referrals now?

Boost your mobile performance with the right ad sizes

Were paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience.

When choosing the right mobile ad units for your business, its a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand.

Its also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you dont interrupt their desired intent.

Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units tend to get the best results. Heres why we recommend these formats:

• Each format works well on both desktop and mobile (with the exception of the large mobile banner). This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings. The large mobile banner will also allow 320x50 display ads to appear within this format, which increases competition. If the 320x50 ad unit wins the auction, it will always be vertically aligned to the top.
• These formats are bigger and more engaging than smaller mobile units, so they'll grab user's attention. Here's an example of what the medium rectangle looks like placed above the fold, yet below the main content.

For additional changes for incremental revenue gains, you may want to consider trying link units. Link units are designed to be responsive, so they work with both mobile and desktop. You can add up to three link units in addition to the default limit of 3 ad units per page.

However critical mobile is to your business today, it will be more critical tomorrow. Energize your mobile strategy today by using high-impact mobile ads, theyre a great way for businesses to generate more revenue and engage your users. 

Earn more from mobile: 3 rules and 6 best practices

However important mobile is to your business today, it will become even more critical tomorrow.

That's true whether youre blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices.

Research has found that 61% of users will leave a mobile site if they dont see what they are looking for right away. 

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. Its a frustrating experience when users expect to find the information theyre looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. 

To create a mobile-friendly site, follow these three rules:

1. Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.
2. Make it easy. Research shows that 61% of users will leave a mobile site if they dont find what they're looking for straight away.
3. Be consistent across screens. Make it easy for users to find what they need no matter what device they're using.

It's also important to think about your ads when you're designing or fine-tuning your mobile-friendly site. Focus on creating a flow between your content and your ads for the ultimate user experience and maximum viewability. Consult your analytics data and set events to track and understand where your users are most receptive to ads.

Here are some mobile-friendly ad best practice tips:

1. Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
2. Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a portion of the ad unit just above the fold (ATF).
3. Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
4. Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
5. Consider using responsive ad units, which optimize ad sizes to screen sizes and work seamlessly with your responsive site.  
6. Test your site. Pick the metrics that matter most to you  then experiment with them.

The ad experience on your site should be designed with your mobile users in mind, just like the site itself. 

There are many ways to improve your users mobile experience on your site. Download the AdSense Guide to Mobile Web Success today, and find out more on how to make mobile a major asset to your business.

Big events cause big spikes; use them to grow your business.

Across the world, users flock online to view, share and talk about big things that matter to them. From Royal Weddings to World Cups, when big events come around, they make waves online. Spotting and predicting these spikes in web traffic can give you an opportunity to grow your web business, capitalizing on the increase of users online by drawing them to your content.

Recent events and the spikes they created:

• The 2012 Olympics website received 431 million online visits
• The Royal Wedding was tweeted about 237 times per second
• The Cricket World Cup 2015 was searched for 323 million times
• Searches for the Tour De France in 2015 increased by a factor of 50 during the event
• There were 1.55m tweets using #supportyourteam during London 2012
• 90 million people filled out an NBA bracket online in 2014

Big events that generate global interest, particularly sports events, have historically created surges in web traffic. By examining these trends, you can know when the spikes are coming and create the right content to capture that crowd.

What does this mean for AdSense publishers?

Understanding the spikes and when they might happen is invaluable information for an online content creator of any kind. If web traffic has increased due to interest around a particular event, it stands to reason that if publishers incorporate related content into their sites, youre more likely to draw the crowds. 

For example; say an AdSense publisher runs a food blog and a large sports event is trending. This publisher may choose to harness that spike and write a piece about food inspired by the host city or nation, or even focus on restaurants in the host city for those attending. Linking the sites content to this trending event could lead to more traffic to this publishers site and could result in increased revenue. 

By predicting and reacting to web traffic spikes, AdSense publishers can create relevant content and stand the best chance of drawing the crowds in a crowded marketplace.

To start learning from past spikes and how they could influence your upcoming content, take a look at Google Trends.

This tool allows you look at what users are searching for on a global scale. You can select topic areas and drill down into regions for those topics, enabling you to find data relevant to your audience. Once youve established the kinds of spikes certain events create, you can create relevant content and harness the insights you find to predict what spikes may happen in the future.

Whatever your sites focus, web traffic spikes can have a huge impact of your growth. Start exploring the data now and think about how your content can adapt and take advantage of these moments.

New to AdSense? Sign up now and turn your passion into profit.

[New Resource] Are native ads right for your site?

Spending on native ads is expected to grow to $21 billion in 2018, presenting a huge opportunity for publishers to enhance their user experience and tap into new revenues.

What are Native Ads? Theyre a variety of paid ads with the goal of being so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong, says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units.

To help determine if native ads are the right fit for your site, weve created a quick guide that includes direction on how you can:

• Search for opportunities throughout your site where native ads can unlock new ad revenue
• Determine how to maximize your user experience and ad revenue before implementing native ads
• Ensure allocation of time and resources needed for proper implementation

Learn how #hashtags can help you

Its official, #hashtags have taken over the internet. Much like memes, gifs, and audio-less fast motion cooking instructional videos, #hashtags fill up social media news feeds. However, unlike the other popular content types, whats unique to #hashtags is that they organize conversations across the web. Even Jimmy Fallon and Justin Timberlake had something to say about #hashtags.

#Hashtags started around 2007 on Twitter, and have rapidly grown into a common medium for users to express their feelings or interests primarily on social networks. As the summer of sport kicks off, its a good idea for you to consider incorporating #hashtags into your content strategy as a key ingredient to #drawthecrowds.

#Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into a conversation that the entire web can participate in and follow.

The use of #hashtags can be boiled down into two main use cases:

1. Create your own, unique #hashtag to organize your content and start a conversation. This could be tricky because there are millions of #hashtags online, so dont be afraid to repurpose one that exists. AdSense uses original #hashtags like #AdSenseGuide to promote our downloadable content or #AskAdSense for our Q&A sessions. Were also using #drawthecrowds during the summer season to help AdSense publishers draw crowds to your content during big events. 
2. Use an existing #hashtag and join in on a conversation. Use social network search options to find trending #hashtags that are relevant to your audience and join the conversation. For example, #BurningMan is a popular #hashtag used in the summer months to find news and updates about the annual event. Everyone from news publications to the thousands of people in the Black Rock Desert of Nevada will be using #BurningMan to share their perspective of the Burning Man experience. Using existing and popular #hashtags presents an opportunity for you to contribute your unique perspective to the digital conversation.

To get the most out of #hashtags, heres a do and dont list to reference as you build out your content strategy:

DO

• Use one to three #hashtags per post, any more is generally overdoing it. 
• Use #hashtags that are relevant to your audience or ones that your industry is using. If youre writing an article on the food to try, you could use #hashtags like #Foodie and #Yummy so users will find you when they search for those always trending keywords.
• Its ok to be specific. In most cases, the more specific the #hashtag, the better. If youre going to talk about do it yourself (DIY) summer projects, youd want to use #hashtags like #diyprojects, #diyideas or #diyweddings instead of general keywords like #DIY or #DoItYourSelf. Using specific #hashtags helps users pinpoint the exact content theyre looking for. 
• Letters and numbers are OK to use in #hashtags.
• Keep #hashtags short.

DONT

• Dont string too many words together. #itbecomesreallyreallyhardtoread and it can take up most of your Twitter character count.
• Dont use punctuation marks or spaces, they will break the searchable link.
• Dont use the same hashtag twice in the same social post. Its just #weird.

Now that you understand how to use #hashtags and how they can help you #drawthecrowds this summer, share with us how youre going to incorporate them into your content strategy  wed love to follow along. 

How creating a content calendar can help you #DrawTheCrowds

In todays fast-paced and global media landscape, timing is everything when youre looking to draw crowds to your site. Throughout the year, there are trends and events that create opportunities for publishers to connect with audiences in the moments that matter. If you can time your content right and make it topical, you stand a much better chance of capturing the interest of a wider audience.


Lets take a simple example. Theres no sense in a fashion blogger writing a piece on Coachella fashion when the annual music festival season is over. If that blogger could know when events relevant to fashion were approaching, she could much better plan her content. Thats where content calendars come in.

A content calendar is an essential tool for any publisher looking to harness some of the online buzz generated by big events. Though they can come in many different forms and countless templates exist, the essential components of a content calendar are the same. Big events relevant to your users are plotted on a calendar, allowing you to get a jump on your content plan.

If you know what events are approaching, you can start to think about the kind of content you can create to harness your users interest in them. 

To get you started, weve pulled out a few upcoming events sure to draw the crowds over the next few months. There are 5 calendar categories for you to choose fromnational holidays, sports, entertainment, travel, and news. Scroll down to take a look at what big moments are coming up, click to add them to your calendar, then start planning your content!

This initial list is just to get you started, once you get into the habit of planning your content in advance, you can start to do your own research into what upcoming events might interest your audience. Need an insight into what your users like? Google Analytics can help you get to know your audience better.

Get started and plan your year today to begin drawing the crowds! New to AdSense? Sign up now and turn your passion into profit.

What could be causing your CTR/RPM to be lower on mobile?

Mobile is the fastest growing platform and its important for us to ensure that our sites are set up for long-term success. Recently, weve heard questions and concerns about lower than expected click through rate (CTR) and revenue per thousand impressions (RPM) for mobile inventory and wed like to share some insights as to what may cause this.

To understand whats happening you need to look at your performance reports. Analyzing your AdSense performance allows you to see how well your ads are performing and which devices your ad units were viewed on.

To view this report simply log into your AdSense account, click Performance reports and select Platforms from the Report type dropdown.

You may notice that your CTR or RPM is lower on mobile than it is on tablet and desktop. This might be caused by one or more of the following reasons:

• Your site may be displaying suboptimal ad sizes
• Your responsive design is using the column drop approach
• Youre not focusing on optimizing for viewability

Here are three tips to increase help you identify the issues and take action to improve your mobile RPM.

If youre not using AdSense to monetize your online content, be sure to sign up so you can start turning your passion into profit. 

1) Use high-impact mobile ad formats to ensure you have optimal ad sizes throughout your site.

The 320x50 ad unit was the original mobile ad banner, but now there are a range of mobile ad sizes and formats to choose from. If youre using 320x50 ads you should consider replacing them with 320x100 (just above the fold), 300x250 (below the fold), or a responsive ad unit. These ad sizes tend to generate higher RPMs than 320x50 ad units.

• The 320x100 ad unit performs best on mobile screens and can be placed in numerous positions throughout your site. Research from Google shows the most viewable ad position is right above the fold. The 320x100 also increases the fill-rate competition because it allows the 320x50 format to compete for the same space.

• The 300x250 ad unit is a popular ad size used by advertisers across the globe, resulting in a large ad supply, increased competition, and a potential increase in earnings. Research on viewability has shown that a 300x250 ad unit placed just below the fold has generated approximately a 50% viewability rate for other publishers. This ad unit could potentially help you maximize the impact of your ad space. 
• Responsive ad units automatically adapt to your page layout and the space available for the ad unit across desktop, tablets, and smartphones. AdSense identifies the appropriate ad size and then determines the best size for the screen. 

2) Pay close attention to your ad placements, especially if youre using a responsive design column drop layout.

Responsive websites are a great multi-screen strategy, but they present a challenge for high-impact desktop ad units that can be easily avoided. Responsive websites commonly use a column drop approach to design. This is where the entire right-hand column on a desktop screen drops down to the bottom of the page when the website is viewed on a mobile screen.


This means that a strong performing ad unit on the right-hand column of your desktop site could become an underperforming unit below the fold on mobile devices.


If this is how your site is designed, you should consider alternative ad placements, for example: moving your right-column ad units above the fold on mobile devices.

3) Focus on counting viewable impressions with Active View in your AdSense account.

Checking the Active View percent of your ads will give you a good indication of your mobile vs. tablet and desktop ad viewability. A display ad is counted as viewable when at least 50% of the ad is within the viewable space on the users screen for one second or more.

If you find that your Active View percent is much lower on mobile than it is on desktop, this could mean that your ads are not visible to your users and alternative ad placements may need to be tested.

There you have it, three tips to increase your mobile RPM.

Monitor your AdSense performance across devices to understand and identify potential underperforming units. If youre using a responsive web design, make sure your ads are viewable on all devices. Finally, use Active View to track the viewability of your ads.

Game developer Balloon Island Increases Revenue by 150% with AdMob Mediation

"With AdMob taking care of the revenue part, we can focus on doing the fun part, which is making great games for our users. - Tenny Woo, Direct and Frankie Lee, CTO

After working 20 years in a job that didnt tap into his passion, Tenny Woo decided to quit in 2011 and start developing gaming apps to express his creativity. Today, hes the managing director of Balloon Island, a successful Hong Kong-based mobile gaming company with more than 1M downloads and popular games like Ultimate Jewel, Star Gems and Lollipops series.

The problem
Balloon Island develops apps for both Android and iOS to make their games more widely accessible. Woo knew that it was important to sustain and grow his company. Woo decided to turn to AdMob because of its reputation for publisher support and global reach.

The solution
To keep user experience intact, Balloon Island used a combination of banner ads and interstitials, showing only relevant ads. After implementing ads, Balloon Island took advantage of AdMob mediation to ensure that it earned the most money possible for ad space.

The results
Balloon Island saw its revenue grow approximately 150% to $2K daily and its ad inventory increase to more than 4M daily, as a result of implementing AdMob mediation. Thanks to AdMob, Balloon Island has continued its growth and connected with users around the world.

To check out Balloon Islands success story, or other AdMob success stories, visit us at at the AdMob website. Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Keep your Android apps nimble with the Google Mobile Ads Lite SDK

We understand how critical it is for apps to be lightweight. A lightweight app means taking up less space on a users phone, and faster loading on app launch. Thats why were committed to keeping the Google Mobile Ads SDK lean.

Today, were excited to announce the launch of the Google Mobile Ads Lite SDK, a lightweight Google Mobile Ads SDK that can be integrated in your Android app at a fraction of the size of the regular SDK. We also significantly reduced the number of methods, which will assist in keeping your method count low.

The Google Mobile Ads Lite SDK will help you continue earning money from your Android apps without compromising the size or speed of your apps. Heres what one of our developers had to say about SDK Lite:

At Holaverse, we pride ourselves on developing highly-optimized, lightweight mobile apps. Users spend less time downloading and more time enjoying the functionality and experiences we've crafted for them. When system resources or data bandwidth is limited, every byte saved is one more byte we can use to create and deliver greater value. The Android Google Mobile Ads Lite SDK allows us to do this, to do more, to effectively monetize our hard work with Google's powerful advertising solutions without adding unnecessary bloat to our apps, and without compromising our apps' user experience." - Xie Feng, CEO, Holaverse

The Google Mobile Ads Lite SDK has the same capabilities as the standard SDK, but is specific for devices with Google Play Services. Developers publishing Android apps to an app store that is not the Google Play Store should use the standard SDK.

For more information about Google Mobile Ads Lite SDK, visit our developer documentation and stay connected on all things AdMob, follow our Twitter, LinkedIn and Google+ pages.

Mobile Ads Garage: Episode 6 - AdMob with Firebase

Episode six of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS  all in a friendly format.

At I/O '16, Google announced that Firebase has become a unified mobile platform that can help you quickly develop high-quality apps, grow your user base, and earn more money. Part of that platform is AdMob, and this episode features not only Andrew and Gary, but also the Garage's first ever guest star: David East from the Firecasts series! David and Andrew will cover what the benefits of Firebase are for AdMob publishers, how to import both SDKs into a project, and how to link an AdMob app to a Firebase project so you can take advantage of Firebase's free and unlimited analytics.

If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

Wed love to hear which AdMob features youd like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

Introducing AdMob Campaigns, a powerful way to cross promote your apps and manage direct sold campaigns

Thousands of AdMob publishers leverage AdMob house ads to cross promote their apps and scale adoption of new apps to their existing users. Today, were taking this to the next level with the launch of AdMob Campaigns. Were enriching our house ads functionality and adding direct sold capability to the AdMob platform. With this launch you can take advantage of:

• Innovative formats: Use app promotion, image, text, HTML5, Video CTD ads that outperform legacy formats.
• Advanced ad serving controls: Set four different goal types and allocate your inventory more efficiently with detailed performance reports such as campaign progress tracking. Run goal forecast to help predict whether your campaigns will meet their goals.
• Best in class conversion tracking: Track your cross promotions using the same AdWords conversion tag, which is tightly integrated with third-party conversion trackers. No new tags required.

Going forward, you can manage all of your house ad campaigns and direct sold campaigns from one place. With AdMob, you can focus on building great apps while we do the hard work for you.

Make Money With Google Admob - These 5 Steps To Get Started

Making money online a lot of the way, not only through advertising programs like Google AdSense, affiliate marketing, and others. One of them is through google admob.

Most online businesses misinterpreting how to make money with google admob. Yes, no one thought google admob only for those who know about the coding to make a good application for android and other platforms.

The opinions above are true. However!

Apparently, it does not require coding knowledge at all and you are able and ready to be a publisher google admob.

Android application can be made by various methods.

Do not believe. Please read more.

Why admob, but not others? Many advertising programs mobile besides Admob like Leadbolt, MobClix, MobFox, MoPub and others.

The reason.

As you know Admob is an android-based advertising media which is owned by the company google. Of course this is very interesting if you want to reap the benefits. Company Google has confirmed it will not disappoint the publisher of origin comply with policies and regulations.

Peek at how money-making opportunities with Admob!

Prospects.

The more years of development of Android-based smartphones higher growth. Even the price is getting relatively cheap smartphone, only to spend 600 thousand, people have been able to have android smartphone.

Step # 1 - Develop a planning

Plan .

Important or not.

Before starting a business, a plan is very important. With the existence of a plan that you know will move towards where.

All businesses are already preparing a plan before deciding to start.

Develop a plan

Think.

For android app there are two things you need to think about before you really wanted to make it happen.

Targeting international 1.A

Why International!

This is similar to a blog that monetize with Google Adsense and the main language "English. If targeting international consumers would gain you get bigger.

International smartphone users is far greater than the domestic.

One more thing, the value of advertising abroad much more expensive than domestic.

This picture of smartphone users in the world

This picture of smartphone users in the world

1.b. national targeting

What's wrong with trying to try out in the country.

Just like a blog with google adsense main language 'Indonesia', will be successful if it has high traffic.

An android application also produce maximally, if it gets downloaded the lot. It depends how your performance

Step # 2 - Preparing email

What kind of needs.

Email is critical to link to a variety of Google products. If you are new or want to start making money with google admob, it is better to register a new email.

Google Admob = Google = Google Adsense.

Well, as an adsense publisher no longer register a new email, please link that account to google admob and finishes.

Important!

Have a new email account to google developer registration

2.a. Registering to Google Admob

It turned out that the registration process does not seribet registration admob google adsense. Without waiting for a long approval and without a aplikasipun, you instantly accepted as an AdMob publisher

Below is how to register your email to google admob.

Steps to sign up for Google AdMob, visit Admob

2.b. Registering to google play developer

What is that?

Google Play developer is the place to submit android application later if the application is already finished.

What are in need?

To sign up for google play developer must have a credit card and set up a fund of $ 25 are about 325 thousand rupiah.

Step # 3 - Preparation Application

How good preparation.

Creating an android application requires a clear and precise preparation.

Here are a few steps that should be your concern.

3.A Determine the type of application

Broadly speaking, there are four categories based on google PlayStore.

1. application

2. game

Research 3b android application needs

Research.

Without doing any research will be painstakingly developing android applications.

Imagine, you create an application and it turns out similar apps already there are thousands of them. As these types of applications below:

The need is also very important. Set goals based on the needs of the age grouping.

For example:

Not suitable

Applications game race strategy = age of 50-60 years.

Application guide healthy old age = 20-25 years of age.

Very suitable.

Applications game race strategy = 20-30 years.

Applications cookbooks = aged 20-50 years (women).

Research ->  Supplies ->  Do It

3.c Create interesting application design

Attractive design can certainly attract people to download. Design android app can be determined according to the selection made at the time, read the points 3.d.

3.d Select the media to make an application

This stage depends on the capabilities, needs and budget. Nothing is suggested, the three points are equally good.

   How to manually 3.da

By deciding wanted to make an android app manually, you are already set in confuse with various coding .

Important! This method is for those who already know the ins and outs of coding course.

You can learn here.

appinventor.mit.edu

eclipse.com

developer.android.com

Coding guide for those who want to be challenged on the site please learn twoh.co

   3.cb automatic way

Have the funds but not too big. Prepare money ranging from 1 million to 10 million. Android developer and are looking for vendors that directly can be done automatically without the headaches of coding problems.

Some of my references.

appmk.com

appmkr.com

infinitemonkeys.mobi

However, each vendor developer has advantages and disadvantages. As :

  - Must subscribe every month

  - Paying only for an application only

   Hiring the services of a paid app 3.cc

Many services that are ready to help you create and develop an android app.

Here are some references

crocodic.com

appkey.co.id

   3.cd for free vendor

Serious.

Many vendors are offering developing android applications. The layout of your weaknesses is not profitable on a revenue sharing system. But, if you want to try it please. 

Here are some references:

appyet.com

appypie.com

appgeyser.com

And I really do not recommend it. 

3.e Integrate AdMob code

Before entering finalization android app, do not forget to take AdMob code in your account and putting it into the android application.

How to put a code admob android application to differ depending on the vendor you use.

3.f Goalkan application

Goal = Results

After all finished, please goalkan your application and certainly before the goal, android application has been reviewed and tested the feasibility of the Android smartphone platform.

Step # 4 - Submit application to google play store

THE LAST STEP BEFORE THE FINAL 

At this stage, the android application is completely ready to submit it to google play store. When submitting the application, you are faced with two choices of pay (people will buy apps) and free (ad code integrates AdMob).

As the title of this article, I review how to make money with google admob not make money from the sale of applications.

Agreed.

Further the final step

Step # 5 - Campaign application

Great app = no campaign = result = Zero

The last step often forgotten beginners usually. It would be like if an android application did not receive the campaign altogether. Just as a political party, if minimal campaign is already in make sure no vote.

Android app generates maximum, depending on your campaign.

Do not believe.

Applications game Flappy Bird already deleted the owner, earned income up to 400 million per day just by advertising AdMob.

Do you know !

Flappy Bird got famous and download that much because at the reviews on one of the world's largest news website that the Huffington Post.

Campaign

Here are some refernsi media for the campaign:

5.a Via premium ad

Prepare sufficient funds to advertise on Google AdWords, premium FB ads or advertising on the websites of the largest in the country as the site of seconds, Legal, compass, kapanlagi and others.

It is suitable for large android developer.

5b Via social media

It is always advantageous to have fans base in large numbers.

There are many social media. Such as facebook, google plus, twitter and others. Use your account to the maximum as a media campaign.

No funds that you remove it, just a bit of zing.

5.c Via blog or website

Have a blog or a web is very useful indeed.

Write articles (reveiew) draw on your android app. Then post to the blog and find as many visitors.

5.d Via largest forums

forum seconds, compass, ads id, sociable, kaskus and others.Campaigning android application as natural and normal in the forums wisely.During the campaign, avoid spam as much as possible. This will adversely affect the future of your android app.

Announcing the Certified Publishing Partner Summer Challenge

Summer 2016 is a time of passion, excellence, and good-natured competition. For our Certified Publishing Partners, were excited to announce the launch of the Google Certified Publishing Partner Summer Challenge on July 1st.

After launching in October 2015, Googles Certified Publishing Partner (GCPP) program encompasses close to 40 partners with proven expertise in driving innovation and growth for hundreds of thousands of publishers globally. Enabled by Googles publisher solutions  Google AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange  each partner is trained to help publishers of various sizes and verticals optimize monetization strategies. Today, were launching this global contest to identify and recognize Certified Publishing Partners who have shown immense dedication and impressive expertise and several critical areas.

• Customer Satisfaction Award: A partner who demonstrates outstanding overall quality of services for publishers, a key pillar of the Certified Publishing Partner program.
• Mobile Champion Award: A partner who demonstrates strong strategy and implementation to help publishers capture mobile opportunities with strong user experiences and effective monetization.
• Business Innovation Award: A partner who shows leadership in the publishing business, by demonstrating how they are innovators on all fronts from product to marketing to sales to support, and that their innovation has tangible impact on revenue and publisher satisfaction.

The contest will run from July 2016 through September 2016, with awards announced around October 2016.  If you are one of our Certified Publishing Partners, you will receive an invitation to enter the contest. If you are interested in becoming a Certified Publishing Partner, if you are interested in using the Certified Publishing Partner services, learn more about the program and find a partner.

Customize your ads for a better user experience across screens

Users access your content from many different screens like phones, phablets, tablets, desktops, game consoles, TVs, and even wearables. The size and type of screens that people use are continually changing, so its important that your site, content, and ads adapt to any screen size.

Savvy publishers have responded by building a single responsive site instead of creating different sites for different screens. These sites use responsive design principles and a single set of HTML/CSS to control user experiences on multiple screens, streamlining publisher operations.

Adapting content to different screens though, isnt enough. To ensure that users have seamless experiences with ads as well, many publishers are using AdSense ad units that are fully responsive.

These units automatically adapt to the size of the screen on which your site is being viewed. And if you find that our responsive ad code doesn't do everything you need, you may modify your ad code to better meet the requirements of your site. Among other things, you can:

• Customize the size of ads based on the width of the screen
• Specify the exact dimensions or proportions of the ad
• Hide units for a particular screen width

If youre specifying the ad unit sizes for particular screen widths, we recommend the following:

• For screen widths up to 500px, use a 320x100 ad unit
• For screen widths between 500px and 799px, use a 468x60 ad unit
• For screen widths of 800px and wider, use a 728x90 ad unit

Game developer Mobirix increases revenue from paying users by 44%

Gaming app users are often exposed to ads but when we show them AdMob in-app purchase (IAP) ads, we are able to convert some of them into paying users, which helps us generate more IAP revenue. -

Mobirix is a Korean mobile gaming developer and publisher that transitioned from creating games for feature phones to smartphones. Today, they have developed and published over 200 games for users around the world. Mobirix prides itself on creating great user experiences and not using push notifications, believing that users will come back to their apps without needing reminders.

The problem

After building a large user base, Mobirix looked at its monetization strategy to generate revenue. It started by working with a game developer to find a way to monetize its popular game, Zombiehive. At first, Mobirixs game developer didnt want to incorporate ads, but Mobirix understood that it was common for users to see ads and that mid-core and hard-core players were more likely to make an in-app purchase. As a result, Mobirix took a segmented approach to monetize non-paying and paying users.

The solution

Based on AdMobs recommendation, Mobirix decided to implement a hybrid monetization model, which used a combination of in-app ads and in-app purchases. With AdMob IAP house ads, AdMob automatically predicts likely spenders based on Googles proprietary data and models, and shows them IAP ads. This helped Mobirix maximize revenue while improving user experience for its likely to spend? users. For the rest of the users who are unlikely to spend, AdMob serves regular ads to help maximize revenue.

The results

Adding ads to the mix allowed Mobirix to monetize non-paying users without relying solely on revenue from IAP. After implementing the hybrid monetization model of IAP and ads for its app, Zombiehive, Mobirix saw an approximate 15% uplift in the number of paying users and about a 43% increase in average revenue per paying user.

Having seen such impressive results, Mobirix is excited for what the future holds. With approximately 90% of its total ad revenue coming from AdMob, Mobirix plans to design future games based on a hybrid monetization model.

Four ways to boost your ad viewability on mobile

Whats ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens.

Whats viewability?

Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasnt a chance for that ad to be seen. And ads that cant be seen, dont deliver results and cant drive the impact that Advertisers are looking for.

Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the users screen for one second or more.

That means an ad unit on the first screen ("above the fold") will be counted as viewable if a user opens the screen for one second, but an ad below the first screen will not be counted unless the viewer scrolls down. Check out this interactive demo to see how viewability works first hand.

Why does viewability matter?

Advertisers naturally tend to bid more for viewable impressions because they have a higher chance of being seen and as a result more likely to engage an advertiser's target audience. 

Smart advertisers are paying closer attention to the ads that they are paying for and are looking to ensure that the ads they buy have a chance to be seen by users. One way to track viewability is to check the Active View index in AdSense; it shows the percentage of ads that are viewable out of the total number of ads counted on the page. If one out of two ads are viewable, the rating is 50%.  

Viewability helps both advertisers and publishers. It lets advertisers identify their high- and low-value inventory and adjust budgets and targets to maximize reach and ROI. As they learn which inventory has the highest viewability, advertisers can better set their advertising strategies.

For publishers like you, focusing on viewability will increase the long-term value of your inventory. If an ad unit is rarely viewed, you may learn that viewers don't scroll to that area, quickly scroll past it, or that the ad size or format may need adjustment. You can discover the most (and least) valuable spots on your pages and optimize your ad units accordingly, rather than just scattering as many ads as possible.

How do I create more viewable impressions on mobile?

While numbers vary, a viewability index of around 50% is fairly typical. In general, the higher the index, the more people are seeing your ads ? although few sites reach 100%. On smaller mobile screens, publishers should consider which ad sizes earn them the most in different placements on their pages.

Here are four ways publishers can optimize their mobile viewability:

1. Replace 320x50 ad units with 320x100. Revenue per thousand impressions (RPM) tend to increase when you move to the large mobile banner ad. By using the 320x100 ad unit, you allow the 320x50 ad to compete as well, doubling the fill-rate competition. The best practice is to put the ad just above the fold.
2. Use 300x250 ads for a potential increase in fill rates and RPMs. 300x250 is built to fit most mobile screens. It also tends to have a high fill rate (and higher RPMs) since many advertisers prefer this size. Research has shown that a 300x250 ad unit placed just below the fold could generate an approximate 50% viewability rate, helping you to maximize the impact of your ad space.
3. Cut accidental clicks by moving ads at least 150 pixels away from content. As you improve viewability, you can also improve the user experience and decrease spam rates by leaving room between ads and the context. 150 pixels of space is a good starting point; test and adjust to see what works best with your content.
4. Use page-level ads designed for mobile devices. To keep pace with the trend to mobile, Google AdSense has launched two kinds of page-level ads: anchor ads and vignettes. Both are designed to increase mobile viewability. Anchor ads, as their name implies, stick to the bottom of the page as the user scrolls. They are smooth and easily dismissed, and they are typically reserved for high RPM ads. 

Vignettes are full-screen ads that appear as users move between pages on a website. These pre-loaded ads display immediately as the user leaves a page, so there's no waiting, and users can dismiss them at any time. Vignettes are reserved for the highest-paying ad impressions.

Sonic The Hedgehog Speeds Through 25 Years

If you were on the cusp of your teenage years in 1991, chances are you were listening to grunge, playing Sonic the Hedgehog with school buddies on the SEGA Genesis, or maybe doing both at the same time! Millions of us raced the 16-bit hedgehog at supersonic speeds through six zones - plus special stages - giving Dr. Robotnik (before he was known as Eggman) a run for his money.

Today marks the 25th anniversary of the launch of the first-ever Sonic the Hedgehog video game. Each zone came with new challenges of bottomless pits, high-speed chicanes, and the jangle of scattered rings if you ran into buzz bombers! Our fondness for the blue blur grew with more games and new characters like Tails, Knuckles and Shadow the Hedgehog.

These days, Sonic�s success is played out on a variety of platforms, such as smartphones, handhelds, and consoles. On mobile, SEGA partners with AdMob to help monetize hugely popular titles such as Sonic Dash, balancing gameplay with our ad formats to provide a fantastic user experience. AdMob is used by more than 1 million apps to monetize, and you can learn more about how it could help your game with our guide to in-app advertising.

Now�s your chance to test your Sonic knowledge by taking a spin through our infographic. It�s part of a series, Game Stars (#AdMobGameStars), taking a look at classic video game titles through a Google lens. How fast does he run? What was his original name? Find out below!

Posted by Mike Schipper, Product Marketing, AdMob

Launching AdSense Labs - the home for betas

Today we're launching AdSense Labs, a new subtab under the Optimization tab, where youll find new experimental features you are eligible to test.

AdSense Labs is the place to find, test, and provide us feedback on new features we're working on. To learn more about this new tab, please visit the Help Center.

The first two Labs well be launching are Show fewer ads and Inline ads. Not all Labs are suitable for every site, so dont worry if you dont see a particular Lab you were expecting.

Show fewer ads 
Show fewer ads cuts down the number of ads that are shown to your users in exchange for a negligible drop in your revenue. It aims to remove at least 10% of the ads served on your site (1% or less of your revenue), by preventing low value ads from being shown to your users. To learn more about the details, visit the Help Center.

Inline ads 
Inline ads are 320x100 ad units which are automatically inserted within your mobile site as a user scrolls down the page. With this new ad format youll no longer need to write the logic to dynamically insert ad units on your page, we'll handle all that for you. For more information on Inline ads, check out the Help Center.

Writing the best business report for the AdMob Student App Challenge

With less than two weeks left in the AdMob Student App Challenge, you should now be working on your business reports. In order to qualify, your team must submit a business report along with your app so please review the guidelines. Here are some tips to help you write your business report:

• The presentation and layout are easy - just follow the template on the AdMob website, and provide logical and cohesive explanations on each step of your decision-making process. 
• Give examples along the way. This does not necessarily mean flashy and colorful graphics, but a clear marketing strategy and an examples of your apps performance will go a long way with the panel.
• Dont worry about having the report translated to English. Submit the business report in the language you are most comfortable with.  
• Its important to make sure your business report demonstrates a sound strategy behind the choices made when integrating AdMob into the app. 
• With your marketing strategy, talk about how you have already marketed your app, and what youre doing to get the word out about your app and to maximize downloads.