Introducing a new multi-screen resource in the AdSense Help Center

Did you know that sites optimized for multiple screen sizes can have an average 15% higher RPM and twice the traffic growth rate of sites that aren�t?*

If you think about how quickly you�ll leave a site where you have to pinch and zoom to find something, it�s not surprising that multi-screen optimized sites are performing better. That same behavior will most often apply to your own users too, so having a multi-screen plan is important to keeping them engaged for longer.

There�s a lot to think about when deciding on your multi-screen strategy. To help you in your decision-making, we�ve created new multi-screen guidelines. They can be found in the AdSense Help Center and cover the following topics:

Multi-Screen Starter Guide

• Why go multi-screen?
• Multi-screen success stories
• What are the common approaches? 
• How to build a multi-screen site
• Getting technical support from a multi-screen vendor

Multi-Screen Implementation Guide

• Monetization tips
• Mobile user experience tips
• Mobile search engine optimization tips

We hope you find these resources useful. Start optimizing your site today to retain and grow user loyalty. We�ll be sharing more resources and success stories in the near future - check back here soon for the latest updates from our Multi-Screen Specialist Team.

* Source:  Google internal data

Posted by Hye In Kim,  Multi-Screen Specialist
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