Viewability Spotlight for Sellers: 2 tips to enable viewability measurement

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:

We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. 

In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability.

Posted by Anish Kattukaran,
Product Marketing Manager

Almost time to share your feedback on AdMob

To improve our product and service, we send out a survey to our developers every 6 months. The next survey will be released over the coming weeks and we�re looking forward to getting your responses. Thanks to your suggestions from our last survey, we�ve launched new features to improve our product and help you grow your earnings. These included offering expanded frequency capping, support for new mediation networks, and updating reporting capabilities.

You may receive a survey by email over the coming weeks. To make sure that you're eligible to receive the survey email, please:

• Update your contact details
• Update your email preferences to receive �occasional survey� messages

Whether you�ve completed this survey before or you�re providing feedback for the first time, we�d like to thank you for sharing your valuable thoughts. We�re looking forward to feedback!

Posted by Dan Makarov - Developer Solutions Product Lead

Viewability Spotlight for Sellers: 2 Tips to Enable Viewability Measurement

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:

We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. 

In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability.

Posted by Anish Kattukaran, Product Marketing Manager

Viewability Spotlight for Sellers: Best practices for improving ad viewability

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

The infographic covers how to:

• Enable viewability measurement
• Optimize for speed and responsiveness
• Lay out ads for optimal viewability
• Load ads and content for optimal viewability

Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google�s Active View technology in DoubleClick for Publishers, DoubleClick Ad Exchange, AdSense and AdMob. The tips in the viewability spotlight infographic can help you go beyond simply understanding viewability rates to optimizing viewability on your site or app so that all of your impressions are viewable.

These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

Download your copy of the viewability spotlight infographic now.

Posted by Anish Kattukaran, Product Marketing Manager

Viewability Spotlight for Sellers: Best practices for improving ad viewability

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

The infographic covers how to:

• Enable viewability measurement
• Optimize for speed and responsiveness
• Lay out ads for optimal viewability
• Load ads and content for optimal viewability

Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google�s Active View technology in DoubleClick for Publishers, DoubleClick Ad Exchange, AdSense and AdMob. The tips in the viewability spotlight infographic can help you go beyond simply understanding viewability rates to optimizing viewability on your site or app so that all of your impressions are viewable.

These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

Download your copy of the viewability spotlight infographic now.

Posted by Anish Kattukaran, Product Marketing Manager