"Mobile to overtake fixed Internet access by 2014"* was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it�s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now.
1. Mobile Google Search algorithm has been changed
Recently, we announced that Google Search uses a website�s multi-screen friendliness as a ranking signal. This means that websites that are mobile friendly are now easier to find than those that aren�t, for users searching on their mobile devices. If your website is not mobile friendly, this change will affect its discoverability, which may impact your traffic and AdSense long-term revenue.
2. More publishers are seeing success from going multi-screen
Shifting your website strategy to multi-screen takes time. The good news is that more publishers are starting to see a positive impact including: increased traffic, longer user engagement, and higher AdSense performance. Check out these stories from publishers who have successfully shifted to multi-screen: digiSchool, Famous Birthdays, ThriftyFun.com, and more.
3. More resources are available to ease your policy concerns
Policy concerns, such as ensuring proper ad placement on a small screen, might be one of the reasons stopping you from going multi-screen, so we�ve created some new resources for you. Check out our Policy FAQs for mobile optimized (multi-screen) websites to help you understand what you should consider when placing ads on your mobile site.
4. Additional resources are available to help you go multi-screen
Do you lack the time or the expertise needed to build your multi-screen friendly website? We�ve identified some vendors** who can help you transition to a multi-screen friendly site easily. You can search these vendors by location, type of website, and services provided.
New vendors added in the past 6 months:
Keep your mobile strategy going with our Multi-Screen Guidelines. This guide will give you everything you need to know about multi-screen strategy from the basics to beyond. If you�re starting out, the Starter Guide will walk you through how to build a multi-screen friendly website. If you�ve already got a multi-screen friendly website, the Implementation Guide can give you more tips around monetization, user experience and SEO.
*Mary Meeker, 2012 KPCB Internet Trends Year-End Update
**Note that recommended vendors are independent companies and not affiliated with Google in any way. Google assumes no liability for any vendor's actions.
Posted by Maiko Fujita - Multi-Screen Strategist
Was this blog post useful? Share your feedback with us.
1. Mobile Google Search algorithm has been changed
Recently, we announced that Google Search uses a website�s multi-screen friendliness as a ranking signal. This means that websites that are mobile friendly are now easier to find than those that aren�t, for users searching on their mobile devices. If your website is not mobile friendly, this change will affect its discoverability, which may impact your traffic and AdSense long-term revenue.
2. More publishers are seeing success from going multi-screen
Shifting your website strategy to multi-screen takes time. The good news is that more publishers are starting to see a positive impact including: increased traffic, longer user engagement, and higher AdSense performance. Check out these stories from publishers who have successfully shifted to multi-screen: digiSchool, Famous Birthdays, ThriftyFun.com, and more.
3. More resources are available to ease your policy concerns
Policy concerns, such as ensuring proper ad placement on a small screen, might be one of the reasons stopping you from going multi-screen, so we�ve created some new resources for you. Check out our Policy FAQs for mobile optimized (multi-screen) websites to help you understand what you should consider when placing ads on your mobile site.
4. Additional resources are available to help you go multi-screen
Do you lack the time or the expertise needed to build your multi-screen friendly website? We�ve identified some vendors** who can help you transition to a multi-screen friendly site easily. You can search these vendors by location, type of website, and services provided.
New vendors added in the past 6 months:
*Mary Meeker, 2012 KPCB Internet Trends Year-End Update
**Note that recommended vendors are independent companies and not affiliated with Google in any way. Google assumes no liability for any vendor's actions.
Posted by Maiko Fujita - Multi-Screen Strategist
Was this blog post useful? Share your feedback with us.
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