Re-engage your users with an app update

When was the last time you updated your app? According to a VentureBeat study, 60% of apps are never updated after release¹. Plus 4 in 5 app users prefer updates at least weekly or monthly². A new, improved version of your app could re-engage inactive users and reignite your app�s success.

App Update Checklist

Features	Read your app reviews  Ask your users for feature ideas Understand where users are dropping off or exiting your app
	Key report: Google Analytics Behavior Flow
Fixes	Identify technical errors in your app
	Key report: Google Analytics Crashes and Exceptions (Android / iOS)

It�s good practice to update your app as often as your schedule permits � aim for once a month at the very least. Once your update is released, remember to describe what�s new in your app.

You can find more tips to grow and retain your users by reading App Best Practices series.

Posted by Amelia Walkley

Marketing Communication Specialist, AdMob

1 Source: Mobile User Acquisition: How the most successful developers get better users for less money, VentureBeat, 2014

2 Source: AdMob & Parks Associates Research, 2014