Love is all around: Improve your site experience with Google Analytics (Part 3 of 4)

Welcome to the third part of our Valentine�s Day blog series. Today, we�ll focus on how Google Analytics can help improve the performance and user experience on your site.

Google Analytics is a powerful tool that can help you analyze the behavior of your site visitors. With Google Analytics, you can gain valuable insights into improving your site.

The very first step is to link your Google Analytics and AdSense accounts in a few easy steps. After your accounts are linked, you can start viewing AdSense reports in Google Analytics.

Here are five ways to improve the performance of your site by analyzing your Analytics reports:

1. Optimize your revenue by identifying top visited pages

Do you know which of your pages receive the most traffic? Check out the �Top Visited Pages� report to identify the pages that are visited the most and where your users spend the majority of their time. You can optimize these pages for higher conversion and engagement. To make the most of these popular pages, check out our best practices for ad placement.

2. Increase traffic by prioritizing top traffic sources

Which sites are driving traffic to your site? The AdSense Referrers Report allows you to identify the key traffic sources visiting your site. By knowing these sources, you can better tailor your content to make your visitors come back to your site.

3. Identify and optimize the last pages viewed on your site

Where do your site visitors leave your site? You can analyze the top exit pages of your site with the Exit Pages report (found under Behavior reports). Optimizing or fixing these pages could help increase the traffic to your site. 

4. Improve user experience by increasing page speed 

How long do your visitors wait to see your content? By using the Site Speed reports, you can view detailed information about the load speed of your pages. Faster pages lead to better user experience. With these reports, identify pages that have a longer load time and start improving them.

5. Get quick insights with In-Page Analytics

Are your users finding what they're looking for on your pages? The Page Analytics Chrome Extension will help you visualize how your users interact with your site. With this tool, you can see where your visitors are focused and optimize your pages for a better experience.

Learn more about how to gain insights from Google Analytics reports with Analytics Academy today.  

Posted by Cansu Ozaras - Publisher Monetization Specialist
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Love is all around: Visitors love multi-screen sites (Part 2 of 4)

Welcome to the second part of our Valentine�s Day blog series. Today, we�ll take a closer look how to best reach your audience across devices.

This Valentine's Day, many consumers will be shopping for gifts on their mobile devices. In fact, just last year, mobile drove 36.8% of all online traffic during Valentine�s Day, up 13 percentage points compared to the same period in 2013.*

Adopting a multi-screen strategy allows you to offer your site visitors the best experience across devices. It can also help you capture more revenue and drive more traffic to your site. Check out the video below to learn more about how going multi-screen has helped other AdSense publishers grow their business online:

To make the most of your multi-screen traffic, go mobile today. If you�d like some tips on how to build or optimize your multi-screen website, check out our multi-screen guidelines which cover the following topics:

Multi-Screen Starter Guide

• Why go multi-screen?
• Multi-screen success stories
• What are the common approaches? 
• How to build a multi-screen site
• Getting technical support from a multi-screen vendor

Multi-Screen Implementation Guide

• Monetization tips
• Mobile user experience tips
• Mobile search engine optimization tips

Your visitors love it when they have a great site experience. Show your love and appreciation by going multi-screen today.

Posted by Yigit Yucel - Inside AdSense Team
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* IBM Digital Analytics Benchmark, February 2014

Love is all around: Is your website ready for Valentine's Day? (Part 1 of 4)

Valentine�s Day is approaching and love is in the air. 25% of customers are planning to shop for Valentine's gifts online*�a perfect opportunity for advertisers to spend more, and for you to earn more.

To make the most of this busy season, let�s start with tips to optimize ads on your website:

• Maximize revenue with multiple ads: Showing more ads can help you earn more. You can put up to three standard AdSense for content ads (this includes a maximum of one 300x600 ad, or similar sized ad) on each page of your site. To ensure you're balancing ads with your site content, check out our recommendations for creating a great user experience in the AdSense Help Center.

• Find the best ad placement for your website: Check out our best practices for ad placement to find the right ad placement for your site, even if you run a News site or Gaming site. 

• Display both text and image ads: Displaying both text and image ads lets more advertisers compete for your ad space�which means you could earn more.

To receive more tips for your website, update your contact details and ensure you�re subscribed to AdSense emails.

Check back on Monday to learn more about how you can reach your audience across devices.

Posted by Yigit Yucel - Inside AdSense Team
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* Source: National Retail Foundation, January 2015

8 Things You Didn�t Know About AdMob

We�re constantly improving our platform and want to keep you in the loop. Here are 8 things you might not have known about AdMob.

1. AdMob is more than a banner only network.

AdMob taps into Google�s massive advertising inventory, which includes a variety of formats and also enables us to offer really high fill rates. Competitive CPMs combined with really high fill rates is a strong recipe for long term earning potential.

2. Implementing AdMob won�t slow down your Android app.

AdMob�s SDK is integrated into Google Play services�if you�re in the Play Store, you�ve already integrated the AdMob SDK. Further, there are several simple ways to decrease Google Play services� impact on APK size.

3. There�s a clever way to make sure interstitial ads load instantly for users.

We allow, and highly recommend, preloading of interstitial ads right when a user logs in. It�s an interstitials best practice. If implemented right, there isn�t latency at all.

4. Google Analytics is integrated into AdMob and works for more than websites.

Google Mobile App Analytics has been entirely re-imagined for mobile development. We measure what matters most at all key stages: from first discovery and download to in-app purchases. Best yet, Google Analytics is now fully available in AdMob.

5. AdMob works across all major platforms.

AdMob works for Android, iOS, and Windows Phone. Great examples of succesful cross-platform AdMob users include Dictionary.com and photo sharing app, Picsart.

6. You can update CPMs automatically with AdMob.

AdMob�s Network Optimization feature allows you to automatically update CPMs, helping you easily maximize revenue. This feature continually retrieves the freshest CPMs from each ad network based on historical performance and dynamically reorders them in your mediation stack. This ensures that the ad network with the highest CPM is served.

7. You can mediate on AdMob.

AdMob is a comprehensive mediation platform, supporting mediation of dozens of the top networks in the world.

8. House ad campaigns are free.

You can run as many house ads as you�d like for free. You can read more here about how Japanese game developer, Colopl, has been very successful using interstitial house ads to promote in-app purchases.

Go here to learn more about all that AdMob can do to help you grow your business and stay connected on all things AdMob following our Google+ page.

Posted by the Google AdMob Team

Adding more functionality to the "mute this ad" feature

A few years ago we launched a product called "Mute this ad" - a small [x] that appears in the corner of some display ads on the Google Display Network. When a user clicked the [x], they no longer saw ads from that particular ad campaign.

We�ve found that increased user control benefits the entire ads ecosystem, so we�ve launched features and products like "Mute this ad" and TrueView ads on YouTube to give users more control over ads they see online. With �Mute this ad,� users have a way to signal that they aren�t interested in certain ads, advertisers no longer pay to show ads to users who aren�t interested, and publishers like you show better performing (and potentially more valuable) ads on your site.

Now with �Mute this ad�, when a user clicks on the Mute button "[x]" and completes a short survey, when possible, the ad disappears from the page. The space previously occupied by the ad collapses smoothly, allowing the content surrounding the ad to fill the space.

This new feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.

As always, we�d love to hear your feedback. Tell us what you think about this new feature in the comment section below this post.

Posted by Michael Aiello - Product Manager

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