[VIDEO] Understand your AdSense reporting

Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series.

Knowing how to analyze your AdSense reports is essential to improving your ad performance � they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from.

Watch this video for more on what your AdSense reports can show you.

Stay tuned for other #AdSense101 videos and if there�s something else you�d like to learn more about let us know in the comments below.  

Check out YouTube playlist #AdSense101 to learn more about...

• AdSense payment process
• Control the ads displayed on your site
• Monetizing for Multi-Screen

Have a topic you'd like to see covered? Leave us a comment on the YouTube video page.

Posted by:

Barbara Sarti

Google AdSense team

[VIDEO] Multi-screen best practices

We recently launched a set of #AdSense101 videos to help you master AdSense and grow your business. We started with When Will I Get Paid?, and today we continue with a focus on Monetizing for Multi-Screen.

Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements.

Stay tuned for other #AdSense101 videos throughout the year.

Did you find this video useful, or is there something else you�d like to see? Please let us know in the comments below. And be sure to follow us on Twitter and Google+ for more tips and tricks.

Posted by:
Barbara Sarti
Google AdSense team.

[VIDEO] Get paid. Learn about AdSense payments

A picture is worth a thousand words, even in the digital age. Today, we're excited to announce the first of a series of videos addressing some of our most frequently asked questions:

When Will I Get Paid?
Watch it to learn more about how to get paid, and let us know what you think. #AdSense101





Stay tuned for other #AdSense101 videos throughout the year.  Is there something else you�d like to learn more about? Let us know in the comments below.

Posted by Barbara Sarti

Google AdSense Team

Introducing new interactive guides for video and gaming publishers

If you�re looking to earn money from your video or gaming site but don�t know where to start, our new interactive guides can help you. With these new step-by-step guides, you�ll understand which monetization options are available to you and how to use them. Depending on your content type, the following resources will help you get started:

Video

• To see how you can earn money from your video content, start with the Video hosting interactive guide.
• If you�re ready to choose between different ad serving solutions and video players, visit the Video ad source interactive guide. This guide will help you determine which player to use and, if necessary, how to integrate Google�s ad serving solution (IMA SDK) into your video player. You can even generate a sample page to test things out.

Games
If you'd like to serve ads on your gaming content, check the Game ad source interactive guide and find the best video ad solution based on factors like the platform your games run on and if you use a video ad management solution.

Ad formats for Video and Games
For both video and games, learn which ad formats are available across video and gaming products for AdSense and DoubleClick Ad Exchange with the Video and Games formats interactive guide. The guide shows you how to implement each ad format, provides requirements for each, and even supplies sample tags to get you started.

Start exploring your options to earn money from your video or gaming site today with our new interactive guides. We'd love to hear your feedback - tell us what you think in the comment section of this post.

Posted by Greg Sanders, AdSense Optimization Specialist

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Our first online course for AdSense publishers is now open

Optimizing AdSense is now in session. Start the course today to access all of the new videos, activities and assessments. The course forum is now open so you can start discussing optimization ideas with other publishers taking the course and find out how to best apply what you learn. Take a quick peek at the course now.

Posted by Courtney Richardson - Optimizing AdSense Team
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Hangout on Air: Perfecting Your Mobile Site Experience

Mobile empowers users to connect with your content at any time and from anywhere. To truly meet the needs of your audience at any moment, you should strive to provide a best-in-class mobile site experience.

But what makes a mobile site great? Watch our panel of experts as they discuss this question and delve into our newest research on mobile site design in this Hangout on Air.

Mobile Site Design Panel

• Moderator: John Sullivan, Director of Search Strategy, Google
• Panelist: Jenny Gove, User Experience Researcher, Google
• Panelist: Manu Lakkur, Product Manager, Google
• Panelist: Luke Starbuck, Director, Mobify

We hope you enjoy the Hangout on Air!

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20(14) Publisher Stories: Total Race revs up their success using Google AdSense

Time sure does fly - we�ve now reached the end of our �20(14) publisher stories� blog series. Thanks for following the series and for sharing your own stories. Read on to meet this week�s featured publisher and check back soon for more publisher stories.

Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors and employs a team of 15 editors and reporters.

Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today �AdSense earnings represent around 70% of our total advertising income�.

(Don�t forget to enable english captions using the Captions button under the YouTube video)

The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pleased with this decision stating �the process from start to finish is very fast and easy to use. I�d highly recommend this tool for publishers seeking more detail and control of their advertising campaigns�.

According to Erick, these products have been fundamental in the growth of the site. With the structure they bring, he�s ready to focus further on taking his passion for racing to an even wider audience.

Posted by Barbara Sarti - Inside AdSense Team
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Frequently asked questions around using Google Analytics 6 of 6

Over the past five weeks of the Google Analytics insights blog post series we�ve looked at how to use Google Analytics to grow your business, optimize your mobile presence, increase user loyalty with Google and improve your overall user experience. We�ve also collected all of your questions to create a video covering the most frequently asked questions.

(Turn on English captions by using the captions button at the bottom of the YouTube video)

The video starts by exploring how integrating your AdSense account with Analytics gives you data that�ll help you optimize content, improve user experience and ultimately, increase your revenue. We then give you a demo so that you can get started straight away. If you�re interested in getting a better understanding of how visitors interact with your online content then you�ll enjoy the section about Universal Analytics and Demographic and Interest reporting. Don't forget to check out our help resources for additional information on each topic covered in this video:

• Why integrate your AdSense Account with Analytics?
• How do I link my AdSense Account with Analytics?
• What new data can I see by linking my AdSense account to Analytics?
• How do I use Analytics to improve my AdSense performance?
• Why might there be discrepancies between my AdSense and Analytics data?
• What is Universal Analytics, and what are the benefits of it?
• What are the Demographics & Interests reports in Google Analytics?
• How can I share data with an account specialist to get optimization tips?

We hope you�ve found the series to be useful. Many thanks for all of your comments and questions over the past five weeks.

Posted by Cemal Buyukgokcesu - Google Analytics Specialist
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In-Depth Interview with County Executive on County Cable�s �Mosaic�

County Executive Ike Leggett talks with �Mosaic� host Deborah Milo about his beginnings, the importance of  "perseverance" and his style of governing, among other topics.