2014 Year in Review

The end of the year is approaching and before we say goodbye to 2014, we'd like to recap all the AdSense product enhancements launched this year.

Multi-screen additions: 

• Responsive ad units 

Responsive ad units can help you provide a great ad experience for users on every screen (i.e., computers, phones, tablets) if you have a responsively designed website. To make your code simpler and save you time and effort, our responsive ad code automatically adapts the ad unit size to your page layout.

• Multi-screen scorecard

Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.

• Tools for building multi-screen sites

New to multi-screen? The AdSense Multi-Screen guidelines can help you get started on or improve your mobile site. For more technical resources on developing a mobile website, visit the Web Fundamentals course and the Web Starter Kit.

Ad unit updates:

• Custom size ad units

Creating custom ad unit sizes for your website will give you the flexibility to design your ads and your site to fit your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts.

• New ad sizes

Increase the flexibility of your ad units with the the new Billboard (970 x 250) and Portrait (300 x 1050) ad unit sizes. Learn how these sizes can help you reach more advertisers while also enhancing user experience and engagement on your site.

New features in your AdSense account:

• New features in the Ad review center

Discover how filtering reviewed ads, searching by ad sizes, and finding related ads can give you more control. Learn more about these new Ad review center features.

• A/B testing for categories in the AdSense interface

Interested in testing how blocking certain ad categories changes your site�s revenue? Now you can run A/B experiments without changing your ad code to better understand how to use ad category settings to your advantage.

Toolbar and plugin updates:

• View Google Analytics data in the Google Publisher Toolbar

You can now view visitor data from Google Analytics in the Google Publisher Toolbar. Learn how to install the Google Publisher Toolbar and use Google Analytics insights while you browse your pages.

• AdSense Plugin for WordPress

Using Google products within WordPress just got easier. Link your WordPress site to your AdSense account, easily place ads, and check your page visibility with the AdSense Plugin for WordPress.

We�d like to thank you for sharing your feedback about these launches over the past year. Please keep sharing your thoughts and suggestions through our AdSense +page and stay tuned for more AdSense updates in 2015.

Happy New Year, and see you online in 2015!

Posted by Lizzie Pace and Yigit Yucel - Inside AdSense Team
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How do you grow your app business? Top tips from successful developers in our video series

Welcome to the final video in our six-part series of interviews with leading app developers and experts. This week�s video tackles the tough question of how to grow your business. After success with one app, how do you repeat it and shape your business for the future?

This is the last video in this six-part series. You can re-watch or discover any you may have missed over the past six weeks on this YouTube playlist.

The App Developer Interview Series and App Developer Business Kit are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about building, marketing and monetizing your app, visit the The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Mike Schipper
Product Marketing Manager, AdMob

AdSense now speaks Hindi

We're proud to announce that AdSense now supports Hindi, one of India's most widely spoken languages.

With over 500 million speakers around the world*, a wealth of quality Hindi content is available on the web.  We�re excited to launch AdSense Hindi language support today to help fuel even more quality content creation on the web, and to help advertisers connect with a rapidly growing online audience.

If you have a website in Hindi, you'll now be able to earn money by displaying Google AdSense ads on your website. To get started:

1. Make sure your website is compliant with the AdSense program policies.
2. Sign up for an AdSense account by enrolling your Hindi website.
3. Once your AdSense account has been approved, simply add the AdSense code to start displaying relevant ads to your users.

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Welcome to AdSense!

Posted by Emanuele Brandi, Product Sales Lead on behalf of the AdSense Internationalization Team

* Source: Encyclopedia Britannica
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Deadline Extended! Earn Your Mobile App Analytics Fundamentals Certification by Dec. 18

In November, we introduced the Mobile App Analytics Fundamentals course to provide an opportunity for developers to learn the ropes of mobile app analytics. This self-paced online course is designed to explore the tools and reports that can help you better understand user acquisition and behavior.

Due to an unprecedented number of students joining the course in December, we�ve extended the deadline to earn your course certificate by one week. Students who complete all four course assessments with an overall score of 80% or better by December 18, 2014 at 11:59pm PST, will earn a certificate of completion that can be downloaded from the My Profile page in the course.

Still need to sign up? Register here. The course should take about two to four hours to complete.

Also, don�t miss the YouTube recording of Product Manager and course instructor, Fontaine Foxworth, discussing common mobile app analytics questions with other Google Analytics experts, including Product Manager, Rahul Oak, and Software Engineer, Andrew Baldwin. Our experts discuss creating a measurement plan, tracking installs and events, and monetization models.

Posted by Becky Bowman
AdMob Global Commercialization Lead

How do you market your app? Get tips from top developers in our video series

Launching your app is one thing, driving lots of downloads is another. Your app is competing against millions of others and whether you have a marketing budget or not, you should have a promotion plan in mind. But what does a good app marketing plan look like? What features can you build into your app so it markets itself?

Don�t answer that right now. Watch the fifth video in the App Developer Interview Series by AdMob instead. Our panel of app developers has discovered how to get millions of downloads, so check out their tips and tricks!

The App Developer Interview Series and App Developer Business Kit are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about building, marketing and monetizing your app, visit the The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Mike Schipper
Product Marketing Manager, AdMob