Linking Google Analytics with your Google AdSense account just became easier

If you want to grow your website and your ad revenue, you need to understand your audience. Google Analytics is a powerful tool that helps you better understand your site visitors and define the right strategy for your site.

We've recently improved how Google Analytics links to your AdSense account, making it easier than ever to understand what's working on your site. With this new update, you can link your AdSense account within Google Analytics in fewer steps and can also link your AdSense account to multiple Google Analytics accounts.

If you haven�t linked Google Analytics with your AdSense account yet, it�s a good time to learn more about your audience. Linking these accounts can help you:

• Optimize your website: Identify opportunities across traffic sources, geographies, devices, pages and browsers.
• Improve user experience: See which pages are popular among your visitors and which pages drive them away. Understanding where your visitors� attention is focused will also help you to place your ads where users are most likely to look at them.
• Grow revenue: Make changes based on how earnings are affected by aspects of user behaviour such as visit frequency and page depth.

Learn how to link Google Analytics with your AdSense account in our Help Center and start identifying revenue opportunities. If you don�t have a Google Analytics account, you can easily set up your account now.

As always, we�d love to hear your feedback. Tell us what you think and share your insights from Google Analytics in the comment section below this post.

Posted by Matthew Anderson - Product Manager Publisher Analytics
Was this blog post useful? Share your feedback with us.

Monetize your Cocos2d-x games with AdMob

With more than $1 billion paid to app developers in the last two years, AdMob is committed to supporting industry growth. So we are happy to announce that Cocos2d-x developers can now use AdMob to monetize their mobile games!

AdMob has integrated with the AnySDK platform, which means Cocos2d-x developers who use the AnySDK Ads System can now easily include AdMob when publishing their Android and iOS apps.

For details about how to get started, read the full post on the Google Ads Developer Blog.

Posted by Eric Leichtenschlag

Ads Developer Relations Team

Share your thoughts on AdMob, AdSense, and other Google developer and publisher solutions

Your thoughts and suggestions play a key role in shaping our publisher and developer offerings. That�s why we�re looking forward to hearing from you in our semi-annual survey launching on November 4th. Make your voice heard by sharing your thoughts, and help us provide you a more useful and impactful publisher experience.

The feedback collected from this survey is closely reviewed to help determine our product roadmap. Thanks to your suggestions last time around, we�ve launched a number of new features and improvements to grow your earnings and improve our service. On AdMob, this included launching a more user-friendly interface, integrating Google Analytics into the new AdMob, and improving revenue tools to include Ad Network Optimization.

To take part, please take the following steps as soon as possible:

• Update your contact details in your AdMob account
• Update your email preferences to receive �occasional survey� messages

Whether you�ve completed this survey before or you�re providing feedback for the first time, we�d like to thank you for taking the time to tell us how we�re doing. We�re looking forward to hearing your feedback.

Be sure to follow us on Google+ or subscribe via RSS to take advantage of the latest news and tips on mobile app monetization. We can�t wait to see the amazing apps you build!

Posted by Adriana Satmarean

Publisher Happiness Team, AdSense

Share your thoughts on AdSense, AdMob and other Google publisher solutions

Your thoughts and suggestions play a key role in shaping our publisher offerings. That�s why we�re looking forward to hearing from you in our semi-annual publisher survey launching on November 4th. Make your voice heard by sharing your thoughts, and help us provide you a more useful and impactful publisher experience.

The feedback collected from this survey is closely reviewed to help determine our product roadmap. Thanks to your suggestions last time round, we�ve launched a number of new features to grow your earnings and improve our service. On AdSense these include improved performance with magazine ads, enhanced control filters in the AdSense Ad review center and the launch of wire transfer as a convenient payment method in more countries. You also now have access to additional insights with the integration of Google Analytics into the new AdMob.

Over the coming weeks, you may receive a survey by email. To take part, please take the following steps as soon as possible:

• Update your contact details.
• Update your email preferences to receive �occasional survey� messages.

Whether you�ve completed this survey before or you�re providing feedback for the first time, we�d like to thank you for taking the time to tell us how we�re doing. We�re looking forward to hearing your feedback.

Posted by Adriana Satmarean - AdSense Publisher Happiness Team

A more mobile-friendly look for text ads on the Google Display Network

Readability and appearance are essential elements of a positive mobile user experience. With that in mind, we�ve made some changes to the design of our text ads on the Google Display Network.

The title and description in the new text ads will now be easier for your mobile users to read. Your site visitors will be able to quickly understand what the ad is about because the ad description will be more prominent. In addition, the ad format will give them a more interactive experience, letting them swipe across or click on the dot to see the advertiser website URL.

Be on the look out for our new text ads and tell us what you think of this redesign over on our AdSense +page.

Posted by Amit Mhatre - AdSense Software Engineer & Pasha Nahass - AdSense Product Manager

Was this blog post useful? Share your feedback with us.

Meet Phani Gaddipati, the Winner of The AdMob Student App Challenge 2014

These days, many of the great mobile apps we enjoy using are thanks to the skill and imagination of young developers. That made us think: how can we encourage up-and-coming developers�like students�to build their brilliant ideas? So last November, we launched The AdMob Student App Challenge, inviting students from all over the world to build a great app, monetize it using the AdMob platform, and win awesome prizes.

Today, we�re pleased to bring you the story of the global winner, Phani Gaddipati, from Colorado, USA. Out of thousands of contestants, Phani took home the prize for his mobile app, Stacks Flashcards. The app lets people create electronic flashcards on any subject, quiz themselves, and analyze their performance. Learn more about what inspired Phani to build his app in the video below.

As part of the winning prize, Stacks Flashcards is being featured on the Google Play Store this week. And next time you�re studying for a test, try Phani�s app to see if it helps you score a higher grade.

Posted by: Mike Schipper

Product Marketing Manager, AdMob

Introducing new interactive guides for video and gaming publishers

If you�re looking to earn money from your video or gaming site but don�t know where to start, our new interactive guides can help you. With these new step-by-step guides, you�ll understand which monetization options are available to you and how to use them. Depending on your content type, the following resources will help you get started:

Video

• To see how you can earn money from your video content, start with the Video hosting interactive guide.
• If you�re ready to choose between different ad serving solutions and video players, visit the Video ad source interactive guide. This guide will help you determine which player to use and, if necessary, how to integrate Google�s ad serving solution (IMA SDK) into your video player. You can even generate a sample page to test things out.

Games
If you'd like to serve ads on your gaming content, check the Game ad source interactive guide and find the best video ad solution based on factors like the platform your games run on and if you use a video ad management solution.

Ad formats for Video and Games
For both video and games, learn which ad formats are available across video and gaming products for AdSense and DoubleClick Ad Exchange with the Video and Games formats interactive guide. The guide shows you how to implement each ad format, provides requirements for each, and even supplies sample tags to get you started.

Start exploring your options to earn money from your video or gaming site today with our new interactive guides. We'd love to hear your feedback - tell us what you think in the comment section of this post.

Posted by Greg Sanders, AdSense Optimization Specialist

Was this blog post useful? Share your feedback with us.

Announcing the Inside AdMob Blog�dedicated to mobile app success

The mobile app industry is booming. We spend more than half our time online each day using mobile apps. But according to Vision Mobile, over half of mobile app developers earn below the app �poverty line� of $500 per month (Developer Economics - State of the Nation Q3 2014).

Developers are diving into this new economy, creating thousands of new apps each day. But as a fairly new industry, it can be difficult to figure out how to make money once you�ve developed your app. At Google, we are developing tools and resources to make it easier for developers to monetize their apps.

As part of this effort, and to help you get more insight into the mobile app industry, we�re launching this new blog. The AdMob blog will focus on global app trends, customer successes, and how developers can capitalize on this growing business. Filled with tips and tricks about how to make the most of Google�s mobile advertising tools, the AdMob blog will help guide you and teach you how to earn revenue for your mobile apps.

To get started with your mobile app business, or to monetize your existing mobile app business, visit the AdMob website. Be sure to follow us on Google+ or subscribe via RSS to take advantage of the latest news and tips on mobile app monetization. We can�t wait to see the amazing apps you build!

Posted by: Jonathan Alferness
Director of Product Management, Mobile Ads Products

New control filters in the Ad review center

Many of you currently use the Ad review center to view and control the ads displayed on your website. You've recently told us you'd like to see more options to search for specific ads. Today we're launching two new filters which will give you even more control.

Find ads that look similar
When you identify an ad that you want to block, you can choose to find related ads, e.g., ads that have the same landing page or advertiser. We've enhanced this feature, so that now when you run a "related ads" search, you'll also see ads that look similar too. This filter can help save you time looking for similar ads to allow or block.

Filter ads by language
If your website is international in scope, ads on your website can show in different languages. Now you can filter ads running on your site by language in the Ad review center. For example, you could choose to see all Spanish-language ads that have shown in the last 30 days.

You�ll find more information in the Help Center on how to search for ads in the Ad review center. We�d love to hear your feedback and suggestions in the comment section below.

Posted by Robin Schlinkert - Product Manager
Was this blog post useful? Share your feedback with us.

Paired for success: A trusted partner for kotobank

Welcome to the third part of �Paired for success�, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

With 1.5 million terms, kotobank allows users to look up words in over 100 dictionaries at the same time. With such range of content categories, this online service started using AdSense in 2012 to target its users with the advertising they want to see.

Mr Kazuyuki Uchiyama, kotobank Business Development Manager

But kotobank soon felt they couldn�t stay up-to-date with all the changes in the advertising world and sought advice from adingo, a Google AdSense Certified Partner based in Tokyo. adingo quickly analyzed the potential of kotobank�s site, implemented some changes and monitored the effect on performance. This partnership soon led to positive results, with kotobank�s revenue growing by 200%. Now kotobank can focus on updating their site with the latest terminology, trusting that adingo will take care of their AdSense account.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
Was this blog post useful? Share your feedback with us.