2014 Year in Review

The end of the year is approaching and before we say goodbye to 2014, we'd like to recap all the AdSense product enhancements launched this year.

Multi-screen additions: 

• Responsive ad units 

Responsive ad units can help you provide a great ad experience for users on every screen (i.e., computers, phones, tablets) if you have a responsively designed website. To make your code simpler and save you time and effort, our responsive ad code automatically adapts the ad unit size to your page layout.

• Multi-screen scorecard

Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.

• Tools for building multi-screen sites

New to multi-screen? The AdSense Multi-Screen guidelines can help you get started on or improve your mobile site. For more technical resources on developing a mobile website, visit the Web Fundamentals course and the Web Starter Kit.

Ad unit updates:

• Custom size ad units

Creating custom ad unit sizes for your website will give you the flexibility to design your ads and your site to fit your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts.

• New ad sizes

Increase the flexibility of your ad units with the the new Billboard (970 x 250) and Portrait (300 x 1050) ad unit sizes. Learn how these sizes can help you reach more advertisers while also enhancing user experience and engagement on your site.

New features in your AdSense account:

• New features in the Ad review center

Discover how filtering reviewed ads, searching by ad sizes, and finding related ads can give you more control. Learn more about these new Ad review center features.

• A/B testing for categories in the AdSense interface

Interested in testing how blocking certain ad categories changes your site�s revenue? Now you can run A/B experiments without changing your ad code to better understand how to use ad category settings to your advantage.

Toolbar and plugin updates:

• View Google Analytics data in the Google Publisher Toolbar

You can now view visitor data from Google Analytics in the Google Publisher Toolbar. Learn how to install the Google Publisher Toolbar and use Google Analytics insights while you browse your pages.

• AdSense Plugin for WordPress

Using Google products within WordPress just got easier. Link your WordPress site to your AdSense account, easily place ads, and check your page visibility with the AdSense Plugin for WordPress.

We�d like to thank you for sharing your feedback about these launches over the past year. Please keep sharing your thoughts and suggestions through our AdSense +page and stay tuned for more AdSense updates in 2015.

Happy New Year, and see you online in 2015!

Posted by Lizzie Pace and Yigit Yucel - Inside AdSense Team
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How do you grow your app business? Top tips from successful developers in our video series

Welcome to the final video in our six-part series of interviews with leading app developers and experts. This week�s video tackles the tough question of how to grow your business. After success with one app, how do you repeat it and shape your business for the future?

This is the last video in this six-part series. You can re-watch or discover any you may have missed over the past six weeks on this YouTube playlist.

The App Developer Interview Series and App Developer Business Kit are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about building, marketing and monetizing your app, visit the The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Mike Schipper
Product Marketing Manager, AdMob

AdSense now speaks Hindi

We're proud to announce that AdSense now supports Hindi, one of India's most widely spoken languages.

With over 500 million speakers around the world*, a wealth of quality Hindi content is available on the web.  We�re excited to launch AdSense Hindi language support today to help fuel even more quality content creation on the web, and to help advertisers connect with a rapidly growing online audience.

If you have a website in Hindi, you'll now be able to earn money by displaying Google AdSense ads on your website. To get started:

1. Make sure your website is compliant with the AdSense program policies.
2. Sign up for an AdSense account by enrolling your Hindi website.
3. Once your AdSense account has been approved, simply add the AdSense code to start displaying relevant ads to your users.

?????? ????????? ??? ???? ?????? ??!
Welcome to AdSense!

Posted by Emanuele Brandi, Product Sales Lead on behalf of the AdSense Internationalization Team

* Source: Encyclopedia Britannica
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Deadline Extended! Earn Your Mobile App Analytics Fundamentals Certification by Dec. 18

In November, we introduced the Mobile App Analytics Fundamentals course to provide an opportunity for developers to learn the ropes of mobile app analytics. This self-paced online course is designed to explore the tools and reports that can help you better understand user acquisition and behavior.

Due to an unprecedented number of students joining the course in December, we�ve extended the deadline to earn your course certificate by one week. Students who complete all four course assessments with an overall score of 80% or better by December 18, 2014 at 11:59pm PST, will earn a certificate of completion that can be downloaded from the My Profile page in the course.

Still need to sign up? Register here. The course should take about two to four hours to complete.

Also, don�t miss the YouTube recording of Product Manager and course instructor, Fontaine Foxworth, discussing common mobile app analytics questions with other Google Analytics experts, including Product Manager, Rahul Oak, and Software Engineer, Andrew Baldwin. Our experts discuss creating a measurement plan, tracking installs and events, and monetization models.

Posted by Becky Bowman
AdMob Global Commercialization Lead

How do you market your app? Get tips from top developers in our video series

Launching your app is one thing, driving lots of downloads is another. Your app is competing against millions of others and whether you have a marketing budget or not, you should have a promotion plan in mind. But what does a good app marketing plan look like? What features can you build into your app so it markets itself?

Don�t answer that right now. Watch the fifth video in the App Developer Interview Series by AdMob instead. Our panel of app developers has discovered how to get millions of downloads, so check out their tips and tricks!

The App Developer Interview Series and App Developer Business Kit are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about building, marketing and monetizing your app, visit the The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Mike Schipper
Product Marketing Manager, AdMob

Google Analytics in AdMob helps mobile app developer Eltsoft go global

Cross-posted on the Google Analytics blog

Since April 2014, Google Analytics has been fully available in AdMob, and now app developers are increasingly seeing results by combining data from both platforms. Here�s one story that illustrates the power of AdMob and Google Analytics together.

Passion for languages and learning

Jason Byrne, and business partner Robert Diem, are passionate about making a difference in education. They came together during their time as professors in Japan to found Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android. Together, they started creating a series of fun tools that allow users to study whenever they want, wherever they are.

Global expansion

Their most popular app is English Grammar, which has been downloaded by more than a million people looking to sharpen their English-language skills in nearly 120 countries.

All of the company�s apps are available for free or as paid versions. To increase revenue, they chose AdMob to earn money from the free versions of their apps with advertising. �AdMob monetization is central to our success because it delivers high-quality, appropriate ads to our audience in their native languages, wherever they live,� says Jason.

The Google Analytics data within AdMob helped them understand more about their users. "Our app, English Grammar, has users from all around the world, so we turned to data from Google Analytics and AdMob to understand which languages we should consider for localization. For example, we knew we had to prioritize German and French, but we discovered other languages that we didn't expect, such as Russian and Japanese."

A data-driven approach to marketing

Eltsoft uses data to focus their marketing campaigns and assess where to use their resources most effectively. �Google Analytics keeps making campaign analysis simpler and clearer,� Jason says. �Data from various sources - Google Analytics and Google Play, for instance - are now all in one place. That helps me understand what�s happening with our ad campaigns.�

While data analysis helped Eltsoft validate some of their hypotheses, it also uncovered opportunities according to Jason: �The greatest takeaway for me is that the results are never really what I expect. I am often surprised. Analytics has given us great insights into who our users are, and has provided a very important lesson in the value of surveying our user base. Our simple assumptions are often inaccurate.�

Replicating successful strategies

Eltsoft has developed a way to calculate the value of users by using a combination of AdMob metrics (like ad request values) and Analytics metrics (like user counts and sessions per user). Having Google Analytics in AdMob has unlocked such analysis because the data is available in the same interface.

As a result, Eltsoft can now understand what works best for their users. �For example, we�ve made changes to our apps, and Analytics has really helped us to track the effectiveness of those changes. I would say six months ago, that our success was a mystery. The data said we were doing well, but the whys were not clear. Therefore, we couldn�t replicate or push forward. But today, we understand what�s happening and can project our future success. We have not only the data, but can control certain variables allowing us to understand that data.�

�Google Analytics data is literally a goldmine,� says Jason.

If you want to learn more about how Eltsoft is using Google Analytics and AdMob, download the full case study.

Want to learn how to get the most from Analytics in AdMob? Sign up for our free online course, Mobile App Analytics Fundamentals.

Posted by Russell Ketchum
Lead Product Manager, Google Analytics for Mobile Apps

10 Cool Places to Find Your Ancestors Online (USA)

For Genealogy Research

FamilySearch Genealogy Record Search
You'll find all sorts of free genealogy indexes and records here with more being added fairly often.

National Archives Online Public Access Search
Here you can search the online resources of the U.S. National Archives, including the Access to Archival Databases (AAD).

Online Searchable Death Indexes, Records and Obituaries
A list of indexes for death certificates, death records, newspaper obituaries, cemetery burials and probate records.

Online Birth and Marriage Records Indexes
A list of indexes for birth and marriage records.

Online Military Indexes and Records
A list of online military indexes from the Revolutionary War to Vietnam.

Ship Passenger Lists on the Internet
Internet sources for digitized and transcribed passenger records and indexes.

Online Naturalization Records and Indexes
A directory to help find USA naturalization records.

Bureau of Land Management (BLM), General Land Office (GLO) Records
Here you can search for some federal land records from the BLM.

Chronicling America: Historic American Newspapers
A growing collection of searchable digitized newspapers (1836-1922) from the Library of Congress.

Some Free Online Census Records and Indexes
A list of some free census records and indexes on the Internet.

Official AdMob video: implement interstitial ads in the right way to earn more revenue

When monetizing an app with ads, you want to make sure that you�re implementing them in the right way to create a positive user experience. AdMob developers, such as Raon Games, are discovering that interstitial ads are an effective way to monetize. These are full-screen ads appearing at natural transition points in an app.

However, with poor interstitial ad implementations, it's possible to see an increase in accidental clicks. This happens most often when users are not expecting an interstitial ad to appear on the screen (for example, in the middle of a game or on an exit screen). Sometimes we see poor implementations leading us to refund advertisers and disable ad serving until the issue is fixed.

Learn to implement interstitial ads the right way by watching our new best practice video.

For additional guidance, check out our help center page, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Danielle Chang and Pauline Wang
AdMob Policy Team

Helping users find mobile-friendly pages

(Originally posted on the Google Webmaster Central Blog)

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.

This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they�re looking for, we�re adding a �mobile-friendly� label to our mobile search results.

This change will be rolling out globally over the next few weeks. A page is eligible for the �mobile-friendly� label if it meets the following criteria as detected by Googlebot:

• Avoids software that is not common on mobile devices, like Flash
• Uses text that is readable without zooming
• Sizes content to the screen so users don't have to scroll horizontally or zoom
• Places links far enough apart so that the correct one can be easily tapped

If you want to make sure that your page meets the mobile-friendly criteria:

• Check your pages with the Mobile-Friendly Test 
• Read our updated documentation on our Webmasters Mobile Guide on how to create and improve your mobile site
• See the Mobile usability report in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page
• Check our how-to guide for third-party software like WordPress or Joomla, in order to migrate your website hosted on a CMS (Content Management System) to use a mobile-friendly template

The tools and documentation above are currently available in English. They will be available in additional languages within the next few weeks.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

If you have any questions or want to help others make mobile-friendly sites, visit our Webmaster Help Forum. We hope to see many more mobile-friendly websites in the future. Let�s make the web better for all users!

Posted by Ryoichi Imaizumi and Doantam Phan, Google Mobile Search

For AdSense publishers: Don�t forget to check our Multi-Screen Starter Guide to start building your mobile-friendly website today.

What are the different ways to monetize your app? Top app developers explain how

Choice is a good thing. As an app developer you have many different ways to make money from your app, such as ads and in-app purchases to name just two. But how do you decide upon a strategy, and what�s working in the market today?

Don�t take a leap into the unknown. These questions about app monetization are explored further in the fourth video in the App Developer Interview Series, featuring insights from our panel of developers and industry experts.

The App Developer Interview Series and App Developer Business Kit are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about building, marketing and monetizing your app, visit the The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Mike Schipper
Product Marketing Manager, AdMob

Celebrating our AdSense Top Contributors at Google offices worldwide

Last year, the Top Contributors (TCs) of our Help Forums joined us at the Googleplex for the annual Top Contributors Summit. This year, we had 17 Google offices around the world host the Top Contributors from all Help Forums including the AdSense Help Forum.

We'd like to take this opportunity to thank all the AdSense Top Contributors, Rising Stars, and AdSense Experts for helping our publishers by answering questions on a daily basis in the AdSense Help Forum. We appreciate your contribution and dedication.

A  snapshot from the Tokyo meetup for Japanese and Korean forums

Interested in becoming an AdSense Top Contributor? Learn more about the Top Contributor program and start getting involved in the AdSense Help Forum.

Posted by Eri Shikamura -  AdSense Support Team

How do you design a great app? Learn from top app developers in our video series

What are the golden rules of app design that successful developers live and die by? How and where should you test an early version? Marvin Paul, co-creator of Out of Milk, encourages developers to get a version of their app out of the door quickly, then test and iterate.

The third video in the App Developer Interview Series gives you tips and insights from our panel of app experts about building your app, so before you jump into your project, take a moment to watch the video.

The App Developer Interview Series and App Developer Business Kit are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about building, marketing and monetizing your app, visit the The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Mike Schipper
Product Marketing Manager, AdMob

Have an app and an idea? Google Startup Launch is for you

Since it�s unveiling at I/O this past June, Startup Launch has been building momentum. The Startup Launch team has been hard at work piloting the program with a select group of companies, and it�s now ready for its worldwide debut!

What is Startup Launch?

We�re so happy you asked. Startup Launch is a program and community dedicated to helping developers grow their startups into successful businesses. Featuring exclusive events, mentorships, trainings, a variety of tools, an easy-to-use interface, a supportive community and more � we give developers like you much of what you need to get your app business up and running successfully.

Startup Launch is more than just a help center or resource � it�s a real, empowering environment with colleagues and mentors there to guide and support you every step of the way.

What you can expect

Aside from a suite of awesome tools and a network of great people just like you, you may look forward to:

• Credits for AdWords and Google Cloud Platform
• Early access to product releases, APIs and SDKs*
• Online resources to help you design, develop, distribute and monetize your app
• Online trainings tailored specifically for startups
• Access to other startup professionals with Google Business Groups
• Exclusive invites to Startup Launch events all around the world
• Mentorship from an experienced member in Startup Launch�s mentor network*
• UX reviews by Google Developer Relations team and Google Launch�s mentor*
• Distribution and monetization guidance to maximize your success

*for select startups only

Startup Launch is already helping entrepreneurs like you in over 100 countries, and we can�t wait to have you join our community of creative, talented and passionate startups. Apply Today to join Startup Launch � we�re ready to help you take your app business to the next level.

Visit developers.google.com/startups to learn more, and make sure to stay connected on all things AdMob and more by following our Google+ page.

Posted by Desiree Motamedi
Product Marketing, AdMob

Top 3 Strategies App Developers Can Use to Maximize Success this Holiday Season

There�s nothing like the excitement of unwrapping gifts on the holidays. More and more often those gifts are shiny new devices � ready to be filled up with apps. At family gatherings, we pull out our phones and share photos and videos � and recommend our favorite apps. So it�s not surprising that the holiday season has meant big business for app developers. But just how big, and how can you be ready?

It�s big
"With the holiday season upon us, app marketers have a tremendous opportunity to capture new users by jumping on the surge in downloads", said Marcos Sanchez, VP Global Corporate Communications for App Annie. "If last year is an indicator, it would be no surprise if we see a doubling in the number of downloads from Google Play in the US."

Cloud and mobile testing firm SOASTA reported that 3 in 10 mobile device owners were planning to download an app on December 25th of last year. Millennials were the most likely age group to say they would download an app that day, with 47% planning on it.*
*http://www.emarketer.com/Article/App-Downloads-Nearly-Doubled-on-Christmas-Day/1010508#sthash.9jwl3sGD.dpuf

Be ready with a winning strategy

Proper planning across the entire app workflow will help you reach this app-hungry audience. Here are the top 3 strategies for making the most of this peak time:

#1 Customize your app for the holidays

• Small changes, like changing the background or app icon, can have a big revenue impact.
• The more you customize for the holiday, the more likely your app will be highlighted in app stores. For instance, change to holiday colors or themes in your design.
• Create multiple versions of your apps and target each version based on regions that celebrate the holiday vs. ones that do not.

#2 Plan ahead to ride the traffic wave

• Be prepared for big traffic spikes so that you can capitalize on them � make sure to create and implement a load balancing plan, with an additional contingency plan in case systems get overwhelmed.
• Keep approval periods in mind when scheduling and publishing app updates � iOS has a manual review process with a ~2 week approval period, so submit ahead of time to be ready for December.
• Don�t do any new feature releases around peak times until they�ve been thoroughly tested � with so much competition during peak periods, you don�t want the user's first experience with your app to be buggy.
• If you do have to launch, do vigorous testing first � use one of Google�s various A/B testing services for Android apps to help with this.
• It doesn�t end at Christmas Day � it's great to get the download at Christmas, but what happens after is just as important. As more users come online and download apps, ad impressions increase through January. Consider optimizing the ad experience during that time and focus on retaining those users.

#3 Monetize, monetize, monetize!

• Implement smart banners to optimize the size of ads that display across devices and various screen sizes to ensure higher click-through conversion rates.
• When you drive more users, your rankings will go up, which will allow you to earn more through ads and in-app purchases. If you have a paid app, consider discounting or offering your app for free during the holiday season � app download and engagement is highest during the holidays.
• Integrate interstitials � Developers tend to see good ad revenue growth when they implement interstitial ads, as seen by Raon Games with their game, Bouncy Ball. They achieved a 30% revenue growth even with a limited use of CPC interstitials. 

Implement as many of these best practices as possible and you�ll be ready for the holiday rush. To find out more about optimizing your apps, visit our Help Center. Be sure to tweet your holiday app wins to @AdMob.

Posted by Desiree Motamedi

Product Marketing, AdMob

ThriftyFun.com boosts page views with mobile site redesign

Lewis Sandbeck founded ThriftyFun.com in 1999 as a community for people who seek creative and cost-saving household projects.  With the help of AdSense, it grew into a full-time job for his brother, mother, and him.

When the Sandbecks noticed that 40% of their users were actually using mobile devices, they decided to redesign their site using responsive web design. With the help of Google�s multi-screen resources, they began designing �for the smallest screen first� with added experiences for desktop users.

Today, ThriftyFun.com works for users on all devices.  Lewis notes that �we�re seeing mobile users actually visit more pages thanks to the new design�. Watch the video to learn why ThriftyFun.com decided to go mobile.

To learn how you too can provide a great site experience for all of your users, follow our multi-screen starter guide.

Posted by Hye In Kim,  Multi-Screen Specialist
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Want to learn about app funding? Watch our video series for tips from successful developers

Does your app need funding to get off the ground? Even if you have a simple app, there may be hosting costs as your user base grows, or you may want budget to invest in marketing or hire expertise. But should you go at it alone or get funding from an outside backer?

Learn about when to consider funding and what are the options available in the second video in the App Developer Interview Series, as told by our panel of developers and app experts.

We would love to also hear what has helped you decide which funding option to take. Please share with us in the comments below.

The App Developer Interview Series and App Developer Business Kit are initiatives from AdMob to educate app developers about how to grow their idea into a successful app business. To learn more about funding, marketing and monetizing your app, visit the The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page..

Posted by Mike Schipper
Product Marketing Manager, AdMob

AdMob adds new partners to ad network optimization to help developers maximize revenue

When monetizing your mobile app, you have the option to show ads from multiple ad networks to maximize fill rates and increase earnings. AdMob Mediation provides a single place where you can manage many different networks. Over the last year we�ve been adding new features to the service to make it best in class, including ad network optimization that automatically gives you the highest CPM for each ad from all your networks.

Today we�re adding new partners to ad network optimization: AdColony, AMoAd, Flurry, Millennial Media, and Vserv.mobi join our existing ad network partners; Domob, InMobi, Jumptap, MDotM, MobFox, and Nend.

Ad network optimization is a smart way to boost your revenue; it looks at all the CPMs across the networks you�ve set up in AdMob Mediation and selects the highest paying one to show an ad from. It does this on a continual basis, so that you can get the best CPM available.

Set-up is easy; simply enter your ad network login credentials once and AdMob can pull accurate CPM data for each network.

1. In ad network settings, check the �Automatically pull the eCPM value from this ad network� box. 

2. Enter your login credentials so AdMob can collect the latest pricing data from your networks.

To learn more about ad network optimization and AdMob Mediation, please visit our help center, and make sure to stay connected on all things AdMob and more by following our Google+ page.

Posted by Arun Balaraman, Product Manager, AdMob

Introducing Mobile App Analytics Fundamentals on Analytics Academy

So you�ve built an app? Awesome! But how are you tracking success? Does anyone know about your app? Do you have a good monetization plan?

Today we�re excited to officially announce our newest Analytics Academy course, Mobile App Analytics Fundamentals, designed to help you answer these questions and more.

This is a great resource for all AdMob publishers who want to learn more about how to use Google Analytics in AdMob.

Whether you�re an app developer or an experienced marketer in the mobile app space, knowing the fundamentals of mobile app measurement can help you improve your app marketing and monetization efforts. In this course, you�ll learn how to identify your most valuable users, how to find more of them, and how to tailor your monetization experience for different groups of users.

How it works

In this free online course, instructor Fontaine Foxworth will lead you through a series of conceptual training videos and interactive exercises to teach you about Mobile App Analytics. Throughout the course, she�ll use an example online gaming app called Go Fish!, which will demonstrate common Analytics use cases and help you apply what you learn to your own mobile app.

After the course opens, you�ll have four weeks to earn a certificate of completion while working alongside a worldwide community of Analytics enthusiasts. In total, the course should take between two to four hours to complete.

Ready to sign up? Register now and join us when the course begins on Tuesday, November 18th.

We look forward to your participation in the course!

Posted by Christina Macholan & The Google Analytics Education Team

Launching an app business? Watch our new video series of tips and tricks from successful developers

When you�re developing a new app you have lots of questions. What�s the best way to monetize? Should I launch in a test market first or everywhere? If you need help deciding, who you gonna call? Imagine you could pull up a chair next to industry experts and trusted developers who�ve done it before, and get their advice.

The App Developer Interview Series by AdMob begins today, offering bite-sized insights from top developers with millions of downloads between them, to help you be successful.

The first video of this six-part series, Getting Started, asks �What makes a good app idea?�. Following episodes will cover app funding, building, marketing, monetizing and growing your app business. Check the Inside AdMob blog each Wednesday for the next installment.

The App Developer Interview Series features...

Japheth Dillman, Chief Creative Officer, YetiZen
Japheth Dillman is the co-founder & Chief Creative Officer at YetiZen. He�s a veteran to the game space, having worked as an Executive Producer and Lead Designer at numerous studios, such as Digital Chocolate, Flying Wisdom Studios, BigPoint, Chugulu and Aftershock Innovations. Finding enormous success in mobile and social games, Japheth co-founded the YetiZen Game Accelerator program as Chief Creative Officer to help other startups find monumental success.

Kumar Mettu, Founder & CEO, Dexati
Kumar Mettu is the Founder & CEO of Dexati, a mobile entertainment company created in 2011. Kumar wears many hats at Dexati, from designing mobile apps, analytics, and building distributed systems that support apps, to recruiting and management. Before Dexati, Kumar was Senior Architect at Sunrun Inc. and Autodesk Inc.

Se�bastien Borget, COO & Co-Founder, Pixowl
Se�bastien Borget is the co-founder and COO of Pixowl. He currently manages Pixowl's 25-people international team and is supervising production and marketing of the studio's most popular title, The Sandbox (13+ million players), a pixel world builder game, awarded Best of 2012 games in the App Store!

Arthur Madrid, CEO & Co-Founder, Pixowl
Arthur Madrid is the co-founder and CEO of Pixowl. He is a serial entrepreneur and is managing Pixowl to build a worldwide mobile gaming leader. Previously, he founded Wixi, a web-based social media network where users interact by privately sharing media content.

Arie Abecassis, Co-Founder, AppStori
Arie Abecassis is the co-founder of AppStori, a crowdsourcing and funding platform for mobile entrepreneurs, and a Venture Partner at DreamIt Ventures. He also serves as an advisor to a variety of startups including SeatGeek, Adaptly and BiznessApps. His thoughts on tech and entrepreneurship have appeared in Mashable, VentureBeat and the Wall Street Journal.

Marvin Paul, Co-Founder, Capigami
Marvin Paul is the co-founder of Capigami, the start-up behind the leading shopping list app, Out of Milk. Out of Milk makes paper lists obsolete: users can make and share multiple lists and scan items, making shopping easier. Capigami was acquired in 2014. Prior to that, Marvin worked at Overgroup for almost six years as a Senior Software Developer.

We hope you enjoy the series; let us know in the comments! To learn more about building, marketing, and monetizing your app, check out The App Developer Business Kit on the AdMob website, and stay connected on all things AdMob and more by following our Google+ page.

Posted by Mike Schipper and Henry Wang, AdMob Marketing

Top tips on how to grow your app idea into a successful business

Mobile app growth is exploding, driven by more and more people using mobile devices. To help you build a successful app business, AdMob has created The App Developer Business Kit. You can use this guide to help you figure out the right tools and steps to build an app business - whether you're an entrepreneur with an idea, or a developer with an app already available for download. Take a look below at some of the top tips for starting and growing your app business.

How to start building an app: To start, you�ll learn about the key principles that everyone should consider when building an app including ideas for funding, tech tips for building apps, and ways to earn revenue. You�ll also get a sneak peak into how Polish app developer Szymon Klimaszewski�s Blood Pressure app became one of the most downloaded health apps in the Google Play Store.

Build a user base: It�s important to have a clear app marketing strategy and to promote it effectively. Discover ways to attract more users and reach new markets through a deep-dive into how to promote your app. You�ll also see some great examples of how a few developers turned their app ideas into reality.

Understand the user: Different app users have different needs, and reaching your user audience isn�t easy. Get a good understanding of how users vary across the globe and some advice on how to reach them through recommendations based on survey data from the five hottest app markets in the world � US, UK, China, Japan, South Korea.

Grow an app business: Get answers to common app business development questions: How should I expand my app business? How do I keep innovating?

We hope you find the business kit informative and helpful as you build you mobile app business. Make sure to visit the AdMob website to view the complete App Developer Business Kit, and stay connected on all things mobile apps by following our Google+ page.

Linking Google Analytics with your Google AdSense account just became easier

If you want to grow your website and your ad revenue, you need to understand your audience. Google Analytics is a powerful tool that helps you better understand your site visitors and define the right strategy for your site.

We've recently improved how Google Analytics links to your AdSense account, making it easier than ever to understand what's working on your site. With this new update, you can link your AdSense account within Google Analytics in fewer steps and can also link your AdSense account to multiple Google Analytics accounts.

If you haven�t linked Google Analytics with your AdSense account yet, it�s a good time to learn more about your audience. Linking these accounts can help you:

• Optimize your website: Identify opportunities across traffic sources, geographies, devices, pages and browsers.
• Improve user experience: See which pages are popular among your visitors and which pages drive them away. Understanding where your visitors� attention is focused will also help you to place your ads where users are most likely to look at them.
• Grow revenue: Make changes based on how earnings are affected by aspects of user behaviour such as visit frequency and page depth.

Learn how to link Google Analytics with your AdSense account in our Help Center and start identifying revenue opportunities. If you don�t have a Google Analytics account, you can easily set up your account now.

As always, we�d love to hear your feedback. Tell us what you think and share your insights from Google Analytics in the comment section below this post.

Posted by Matthew Anderson - Product Manager Publisher Analytics
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Monetize your Cocos2d-x games with AdMob

With more than $1 billion paid to app developers in the last two years, AdMob is committed to supporting industry growth. So we are happy to announce that Cocos2d-x developers can now use AdMob to monetize their mobile games!

AdMob has integrated with the AnySDK platform, which means Cocos2d-x developers who use the AnySDK Ads System can now easily include AdMob when publishing their Android and iOS apps.

For details about how to get started, read the full post on the Google Ads Developer Blog.

Posted by Eric Leichtenschlag

Ads Developer Relations Team

Share your thoughts on AdMob, AdSense, and other Google developer and publisher solutions

Your thoughts and suggestions play a key role in shaping our publisher and developer offerings. That�s why we�re looking forward to hearing from you in our semi-annual survey launching on November 4th. Make your voice heard by sharing your thoughts, and help us provide you a more useful and impactful publisher experience.

The feedback collected from this survey is closely reviewed to help determine our product roadmap. Thanks to your suggestions last time around, we�ve launched a number of new features and improvements to grow your earnings and improve our service. On AdMob, this included launching a more user-friendly interface, integrating Google Analytics into the new AdMob, and improving revenue tools to include Ad Network Optimization.

To take part, please take the following steps as soon as possible:

• Update your contact details in your AdMob account
• Update your email preferences to receive �occasional survey� messages

Whether you�ve completed this survey before or you�re providing feedback for the first time, we�d like to thank you for taking the time to tell us how we�re doing. We�re looking forward to hearing your feedback.

Be sure to follow us on Google+ or subscribe via RSS to take advantage of the latest news and tips on mobile app monetization. We can�t wait to see the amazing apps you build!

Posted by Adriana Satmarean

Publisher Happiness Team, AdSense

Share your thoughts on AdSense, AdMob and other Google publisher solutions

Your thoughts and suggestions play a key role in shaping our publisher offerings. That�s why we�re looking forward to hearing from you in our semi-annual publisher survey launching on November 4th. Make your voice heard by sharing your thoughts, and help us provide you a more useful and impactful publisher experience.

The feedback collected from this survey is closely reviewed to help determine our product roadmap. Thanks to your suggestions last time round, we�ve launched a number of new features to grow your earnings and improve our service. On AdSense these include improved performance with magazine ads, enhanced control filters in the AdSense Ad review center and the launch of wire transfer as a convenient payment method in more countries. You also now have access to additional insights with the integration of Google Analytics into the new AdMob.

Over the coming weeks, you may receive a survey by email. To take part, please take the following steps as soon as possible:

• Update your contact details.
• Update your email preferences to receive �occasional survey� messages.

Whether you�ve completed this survey before or you�re providing feedback for the first time, we�d like to thank you for taking the time to tell us how we�re doing. We�re looking forward to hearing your feedback.

Posted by Adriana Satmarean - AdSense Publisher Happiness Team

A more mobile-friendly look for text ads on the Google Display Network

Readability and appearance are essential elements of a positive mobile user experience. With that in mind, we�ve made some changes to the design of our text ads on the Google Display Network.

The title and description in the new text ads will now be easier for your mobile users to read. Your site visitors will be able to quickly understand what the ad is about because the ad description will be more prominent. In addition, the ad format will give them a more interactive experience, letting them swipe across or click on the dot to see the advertiser website URL.

Be on the look out for our new text ads and tell us what you think of this redesign over on our AdSense +page.

Posted by Amit Mhatre - AdSense Software Engineer & Pasha Nahass - AdSense Product Manager

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Meet Phani Gaddipati, the Winner of The AdMob Student App Challenge 2014

These days, many of the great mobile apps we enjoy using are thanks to the skill and imagination of young developers. That made us think: how can we encourage up-and-coming developers�like students�to build their brilliant ideas? So last November, we launched The AdMob Student App Challenge, inviting students from all over the world to build a great app, monetize it using the AdMob platform, and win awesome prizes.

Today, we�re pleased to bring you the story of the global winner, Phani Gaddipati, from Colorado, USA. Out of thousands of contestants, Phani took home the prize for his mobile app, Stacks Flashcards. The app lets people create electronic flashcards on any subject, quiz themselves, and analyze their performance. Learn more about what inspired Phani to build his app in the video below.

As part of the winning prize, Stacks Flashcards is being featured on the Google Play Store this week. And next time you�re studying for a test, try Phani�s app to see if it helps you score a higher grade.

Posted by: Mike Schipper

Product Marketing Manager, AdMob

Introducing new interactive guides for video and gaming publishers

If you�re looking to earn money from your video or gaming site but don�t know where to start, our new interactive guides can help you. With these new step-by-step guides, you�ll understand which monetization options are available to you and how to use them. Depending on your content type, the following resources will help you get started:

Video

• To see how you can earn money from your video content, start with the Video hosting interactive guide.
• If you�re ready to choose between different ad serving solutions and video players, visit the Video ad source interactive guide. This guide will help you determine which player to use and, if necessary, how to integrate Google�s ad serving solution (IMA SDK) into your video player. You can even generate a sample page to test things out.

Games
If you'd like to serve ads on your gaming content, check the Game ad source interactive guide and find the best video ad solution based on factors like the platform your games run on and if you use a video ad management solution.

Ad formats for Video and Games
For both video and games, learn which ad formats are available across video and gaming products for AdSense and DoubleClick Ad Exchange with the Video and Games formats interactive guide. The guide shows you how to implement each ad format, provides requirements for each, and even supplies sample tags to get you started.

Start exploring your options to earn money from your video or gaming site today with our new interactive guides. We'd love to hear your feedback - tell us what you think in the comment section of this post.

Posted by Greg Sanders, AdSense Optimization Specialist

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Announcing the Inside AdMob Blog�dedicated to mobile app success

The mobile app industry is booming. We spend more than half our time online each day using mobile apps. But according to Vision Mobile, over half of mobile app developers earn below the app �poverty line� of $500 per month (Developer Economics - State of the Nation Q3 2014).

Developers are diving into this new economy, creating thousands of new apps each day. But as a fairly new industry, it can be difficult to figure out how to make money once you�ve developed your app. At Google, we are developing tools and resources to make it easier for developers to monetize their apps.

As part of this effort, and to help you get more insight into the mobile app industry, we�re launching this new blog. The AdMob blog will focus on global app trends, customer successes, and how developers can capitalize on this growing business. Filled with tips and tricks about how to make the most of Google�s mobile advertising tools, the AdMob blog will help guide you and teach you how to earn revenue for your mobile apps.

To get started with your mobile app business, or to monetize your existing mobile app business, visit the AdMob website. Be sure to follow us on Google+ or subscribe via RSS to take advantage of the latest news and tips on mobile app monetization. We can�t wait to see the amazing apps you build!

Posted by: Jonathan Alferness
Director of Product Management, Mobile Ads Products

New control filters in the Ad review center

Many of you currently use the Ad review center to view and control the ads displayed on your website. You've recently told us you'd like to see more options to search for specific ads. Today we're launching two new filters which will give you even more control.

Find ads that look similar
When you identify an ad that you want to block, you can choose to find related ads, e.g., ads that have the same landing page or advertiser. We've enhanced this feature, so that now when you run a "related ads" search, you'll also see ads that look similar too. This filter can help save you time looking for similar ads to allow or block.

Filter ads by language
If your website is international in scope, ads on your website can show in different languages. Now you can filter ads running on your site by language in the Ad review center. For example, you could choose to see all Spanish-language ads that have shown in the last 30 days.

You�ll find more information in the Help Center on how to search for ads in the Ad review center. We�d love to hear your feedback and suggestions in the comment section below.

Posted by Robin Schlinkert - Product Manager
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Paired for success: A trusted partner for kotobank

Welcome to the third part of �Paired for success�, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

With 1.5 million terms, kotobank allows users to look up words in over 100 dictionaries at the same time. With such range of content categories, this online service started using AdSense in 2012 to target its users with the advertising they want to see.

Mr Kazuyuki Uchiyama, kotobank Business Development Manager

But kotobank soon felt they couldn�t stay up-to-date with all the changes in the advertising world and sought advice from adingo, a Google AdSense Certified Partner based in Tokyo. adingo quickly analyzed the potential of kotobank�s site, implemented some changes and monitored the effect on performance. This partnership soon led to positive results, with kotobank�s revenue growing by 200%. Now kotobank can focus on updating their site with the latest terminology, trusting that adingo will take care of their AdSense account.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Paired for success: An extended workforce for De-online.ru

Welcome to the second part of �Paired for success�, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

When Dimitriy was getting ready for his move to Germany, he collected a range of learning materials about its language, culture and traditions. That�s why in 2010 he decided to share his knowledge with others and to set up De-online.ru, a portal with a wealth of useful information about all things German. Since the early days, Google AdSense has been part of De-online.ru growth.

De-online.ru is managed by a small team. It was this lack of in-house resources that led Dimitriy to approach YoulaMedia, an advertising agency and Google AdSense Certified Partner based in Saint Petersburg, Russia.

YoulaMedia quickly tackled Dimitriy�s challenge: increase De-Online.ru advertising earnings without impairing their users� experience. This partnership exceeded Dimitriy�s expectations, and he can now invest more time in creating interesting, high-quality content.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Online Death Records Indexes, Obituaries and Cemeteries - Latest Additions and Updates

The Online Searchable Death Indexes and Records Directory has been updated with links to the following items...

California
- Santa Barbara County: Carpinteria Cemetery Burials
- Ventura County: Bardsdale Cemetery District Records (in Fillmore, California)
- Ventura County: Ivy Lawn Memorial Park Records (cemetery in Ventura, California)

Colorado
- Denver: Riverside Cemetery Burial Register Index, 1876-1963
- Denver Public Library Obituaries Indexes, 1924-2009 for the Denver Post and Rocky Mountain News (update: more years added)
- Douglas County Cemetery Photos (searchable database of headstones in Bear Cañon and Spring Valley Cemeteries)
- Lake County Cemetery Burial Indexes

District of Columbia
- The Oak Hill Cemetery Burials

Florida
- Hillsborough County: City of Tampa Cemetery Database (for Jackson Heights, Marti/Colon, Oaklawn, and Woodlawn Cemeteries)
- Hillsborough County: Tampa-Hillsborough County Public Library History and Genealogy Records (includes Lord and Fernandez Funeral Home Records, and J L Reed Funeral Home Records)

Georgia
- Chatham County: Savannah, Georgia Vital Records Indexes and Cemetery Burials (at Ancestry/fee-based)

Idaho
- Idaho Death Records, 1890-1930 (at Ancestry/fee-based) includes scanned copies of the death certificates; most are for 1911-1930
- Ada County: Idaho Statesman Obituary Index 1959-Present from the Boise Public Library (update: more years added)
- Ada County: Dry Creek Cemetery Burials (Boise, Idaho)

Illinois
- Boone County: Ida Public Library Genealogy Indexes (includes Belvidere newspaper obituary index, Boone County death certificate indexes 1877-1955, and other items)
- Cook County Death Index 1878-1939, and Chicago Death Index 1959-1995 at FamilySearch (update: more years added). See: Online Chicago & Cook County, Illinois Death Records & Indexes

Iowa
- Iowa Gravestone Photo Project (update: now has over 1 million entries)
- Davis County Death Records Indexes, 1880-1900 (also has indexes for marriages and other items)
- Fayette County: Grandview Cemetery Records (from the Fayette Community Library)
- Linn County: Oak Hill Cemetery Burial Database (in Cedar Rapids)
- Polk County: Highland Memory Gardens Cemetery Burials (in Des Moines, Iowa)
- Polk County: Des Moines Municipal Cemeteries Interment Search
- Polk County: Des Moines Funeral Home Indexes and St. Ambrose Roman Catholic Cemetery Burials (from the Iowa Genealogical Society)
- Scott County: Pine Hill Cemetery Burials (in Davenport)

Kansas
- Johnson County: Olathe Memorial Cemetery Burials
- Osage County: Osage City Library Obituaries Index
- Riley County: Grave and Lot Locator for Sunrise and Sunset Cemeteries (in Manhattan, Kansas)
- Shawnee County: Historic Topeka Cemetery Burials Search

Kentucky
- Harrison County Funeral Home Indexes

Louisiana
- Louisiana Death Records Index 1911-1963 (update: year 1963 added)
- Calcasieu Parish Public Library Obituaries Indexes 2000-2012

Michigan
- Ottawa County: Holland Sentinel Vital Records and Obituaries Indexes (Vital records indexes include death notices, obituaries, birth announcements and other items.)
- Ottawa County: Grand Haven Genealogy Indexes (includes indexes for Grand Haven Tribune obituaries, Grand Haven cemeteries, Ottawa county death records and more; from the Loutit District Library)

Minnesota
- Otter Tail County Historical Society Cemeteries and Obituaries

Mississippi
- Mississippi Death Index, November 1912-1943 (not complete for 1912-1921)

Missouri
- Buchanan County: St. Joseph Public Library Obituary Database (covers 1953-2011, but some years have not yet been added)
- Jackson County: Elmwood Cemetery Family History and Burial Information (in Kansas City, Missouri)
- Marion County Library Master Cemetery Index

Montana
- Cascade County: Great Falls Genealogy Society Indexes (includes cemetery burials, coroner's records and more)
- Gallatin County: Sunset Hills Cemetery Interactive Map Burials Search (in Bozeman, Montana)
- Yellowstone County Gravesite Locator (includes the following cemeteries: Boothill, Castle Butte, Custer, Mountview, Riverside, Scandia and Yellowstone County Veterans Cemetery)

New Jersey
- New Jersey Death Records Index, June 1878-June 1892 (update: 2 more years added)

New Mexico
- Hidalgo County Cemeteries
- San Juan County: Aztec Cemetery Burials (in Aztec, New Mexico)
- Santa Fe County: Fairview Cemetery Burials (in Santa Fe, New Mexico)

New York
- Livingston County Historian Genealogy Records Index (includes burials up to 1885 and other items)

North Dakota
- Burleigh County: St. Mary's Cemetery Burials (Catholic Diocese of Bismarck; two-thirds of the burials are Catholics)
- Morton County: Mandan Union Cemetery Burials

Ohio
- Diocese of Cleveland Catholic Cemeteries Burial Search (requires free registration; currently includes 4 cemeteries with more being worked on). See: Online Cleveland & Cuyahoga County, Ohio Death Records & Indexes

Oregon
- Marion County: Willamette Valley Death Records, 1838-2006 (at Ancestry/fee-based; a collection of various death records, including scanned copies of obituaries, cemetery burials and death certificates)
- Marion County: Lee Mission Cemetery Burial Search (Salem, Oregon)

Pennsylvania
- Allegheny County: Diocese of Pittsburgh Catholic Cemeteries Search
- Allegheny Cemetery - Burials Search (in Pittsburgh)
- Allegheny County: Henderson Cemetery Burials (in Acmetonia, Pennsylvania near Harmarville)
- Columbia County Genealogy Indexes (includes indexes for death certificates, obituaries, death notices and other items; from the Columbia County Historical and Genealogical Society)
- Indiana County Historical and Genealogical Society Funeral Cards Index
- Lehigh County: Morning Call Online Obituary Index 1895-1983 (update: now complete) from the Allentown Public Library

Rhode Island
- Roman Catholic Diocese of Providence Cemetery Burials (update: 4 cemeteries added)

South Carolina
- Greenville County: Springwood and Richland Cemetery Viewer (City of Greenville); requires Flash; includes burials search
- Lexington County Public Library Obituary and Death Notice Index

Tennessee
- Davidson County: Calvary Catholic Cemetery Burials (Diocese of Nashville)
- Davidson County: Metropolitan Nashville/Davidson County Archives Genealogy Indexes; includes Wills Index 1783-1924, Nashville Globe Obituaries Index 1907-1918 (African American Newspaper), Birth and Marriage Indexes, and other items

Virginia
- Fauquier County: Fauquier Democrat/Times-Democrat Index (indexes births, marriages, deaths and other items; covers 1905-1983 with some years missing)
- Fredericksburg Historic Court Records (includes wills search 1782-1957)
- Loudoun County: Indexes for Births, Marriages, Deaths, Wills and other items (death index covers 1912-1917; wills index covers 1757-1946)
- Richmond City: Hollywood Cemetery Burials (also includes a database for Confederate soldiers buried in the cemetery)

Wyoming
- Wyoming Death Certificates Index (currently only includes last names A-E; work in progress)
- Big Horn Basin Cemeteries (includes cemetery burial listings in Big Horn County, Hot Springs County and Washakie County)
- Albany County: Greenhill Cemetery Burials (Laramie, Wyoming)
- Campbell County Cemeteries
- Johnson County Cemeteries and Obituaries (includes Willow Grove Cemetery burials and an index of obituaries published in the Buffalo Bulletin)
- Park County: Riverside Cemetery District Burials (in Cody, Wyoming)
- Platte County: Wheatland Cemetery Burials (includes gravestone photographs and PDFs of obituaries)
- Sublette County: Index to the Pinedale Roundup Newspaper of Sublette County, Wyoming 1904-1999
- Sublette County: Big Piney and LaBarge Area Cemeteries
- Sweetwater County: Rock Springs Cemetery Burials

This is a list of the most recent additions. There are many more links for death records indexes at: Online Searchable Death Records Indexes and Obituaries

Paired for success: Healthy advertising revenues for NetDoktor.de

A few months ago we introduced the Google AdSense Certified Partner Program to connect publishers with recognized consultants who can help them make the most of their AdSense accounts. Since then, hundreds of publishers had their AdSense accounts set up, optimized and managed by these accredited businesses, freeing up their time to focus on creating great content. Over the next weeks, we�ll share with you some of these stories of shared success.

NetDoktor.de is a leading German health portal offering medical information explained in layman�s terms about diseases, symptoms, research and medications. They started using Google AdSense five years ago, but soon realised that they lacked the in-house expertise to make the best use of it.

It was then that they decided to approach Click Performance Group, a Google AdSense Certified Partner specializing in AdSense consulting. The partnership soon led to positive results, boosting NetDoktor.de�s revenue by 150% through account optimization and ongoing experiments.

NetDoktor.de can now focus on editorial tasks and their service offering, knowing that the management of their AdSense account is in good hands with a Google AdSense Certified Partner.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Grow your multi-screen audience with Google Play Newsstand

If you have a news, sports, lifestyle, entertainment or other article-based site, target a growing mobile audience with Google Play Newsstand. Google Play Newsstand gives users the opportunity to discover more of the content they love in one place, and enables you to reach users through your own customizable Newsstand edition.

Use Google Play Newsstand Producer to create your edition and deliver your content to more mobile users. This tool allows you to customize the look and feel of your content, add branding, and set up ads and subscription streams for your Newsstand edition. Once your edition is live, share it with your users so they can subscribe and enjoy your content online or offline. Your users can share your content with others and bookmark articles they find relevant and interesting.

It�s easy to get started, first sign up for Google Play Newsstand Producer and then create your edition.

We�d love to hear from you, tell us in the comments section below this post about your favorite content distribution strategies.

Posted by Jay Castro - Audience Development Specialist
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Live Google Hangout: Using Google Analytics to build a better gaming app

As smartphone and tablet usage continues to grow, many publishers consider exploring the growing app space. According to Gartner, more than 130 billion apps will be downloaded onto phones and tablets by the end of 2014 and most of them will be free to users*. At the same time, revenue from apps is expected to grow by over 200% in the next 4 years**. We�re moving away from a paid apps model to an era of free apps with incremental payments.

In a world where users have lots of choice, understanding user behaviour within your app becomes key to success. Whether you�re a budding app developer or you�re just beginning to understand the different revenue models used by app developers, our live Hangout on Air can help. Register today for �Analytics - It�s a Game Changer� taking place tomorrow September 17 2014, 10.00 a.m. PDT and learn:

• Why you should be measuring your users� behavior; 
• Where to find the data that matters;
• How to measure the differences between highly-engaged and less engaged users; 
• When to use these insights to impact monetization positively.

If you can't join us live, please register anyway and we'll send you the recorded YouTube version by email.

Posted by Ciaran O�Herlihy, Industry Manager - Gaming, Google

*Source: Gartner, September 2013
**Source: Gartner, January 2014